The second half of the game reappeared the climax of personnel changes, and the new forces of the car opened the crazy digging mode.

Time is something that people can't catch up with. In the twinkling of an eye, they entered the second half of 2018. Just entering the second half, they ushered in a wave of Sino-German signings. Great Wall BMW, Brilliance and BMW, Weilai and Bosch signed almost. Each item can be loaded into the history of the Sino-German car circle.

In parallel with the signing tide, there are also Chinese automakers turning around and re-starting. In this era of unprecedented changes in the auto industry, this group of automakers who have repeatedly made great achievements and have a reputation in the circle are in the face. With regard to the rapid development of China's auto market, China will also be anxious when it is striding into the era of automobile power, and it also has its own car feelings.

Therefore, in the second half of the 2018, just now, the car owners began to choose to turn around. Among them, there is no lack of new vitality ushered in by independent brands, but also the traditional car people continue to fight for new forces in the car, or the reform of the internal team of state-owned enterprises. In short, in the auto industry that has bid farewell to the era of grasshopper development, these anxious car people began to look for poetry and distance, seek new changes in their original posts, and continue to break through their limits.

To this end, the car headline APP launched an inventory of personnel changes in July to record the changes in the car executives in the past month.

Ning Shuyong’s new journey to life and the workplace

â–²The former vice president of the company, the vice chairman of the sales company, and now the vice president of the Great Wall Group Ning Shuyong

As the saying goes, "Not the Great Wall is not a hero." Obviously, for the Great Wall, which has joined the first camp of its own brand, it has been a Volvo, vice president of Guanzhi, and is in a high position. Ning Shuyong, who has a career spanning the IT industry and the automobile circle, is full of expectations. For the new position in the Great Wall, he also made a good preparation. "At the age of 48, when I arrived, after so much hard work and hard work, I finally polished myself into a hybrid Electric Vehicle. A new journey to life and the workplace."

After the new Great Wall, he will be responsible for managing the new energy and pickup trucks, including brand, public relations, products, marketing and other aspects.

In the car circle, Ning Shuyong is an executive who is “doing things practically”. His last job was Qoros Auto, executive vice president of marketing and public relations. In just one year, he formulated The slogan “China's new high-end” repositioned the brand and designed the “Crazy View” label as a brand IP communication, reversing the high pricing contradiction that did not meet the brand influence in the past.

In the eight years of Volvo, he led the team to develop Volvo safety into a "safety", branded a new label of "human technology", actively explored the brand connotation and explored the innovation of marketing, for Volvo currently in China. Rapid development has laid a good foundation.

At the same time, these are exactly what the Great Wall needs most now. Whether it is the creation of a new brand of Euler or the inertia of the past “product force” communication, we need a person with rich experience and multiple brands. "Veteran" to promote new development.

However, after having such rich experience and fascinating resumes, Ning Shuyong will drop to his own brand, which may also become a new trend in the future, just as a car marketing company once said: “No matter where you start, you will be China’s own one day. Brand effectiveness is the ultimate feeling of many Chinese car managers."

Chery has rushed to build new forces

In the past two years, the new forces of building new cars have been surging. Whether it is a luxury brand, a joint venture brand, or a self-owned brand, there are executives who have bravely taken a step forward and stepped into a new stage of big-handedness.

â–² Former General Manager of Chery Automobile, Executive Deputy General Manager of Marketing Company, Executive Director of Corporate PR and Product PR, and currently Vice President of Electric Coffee Automobile Zhao Huan

On July 3, Zhao Huan, a media person who has been deeply involved in the Internet for more than 10 years, signed a contract with Electric Coffee Car to serve as vice president of Electric Coffee Automobile, in charge of public relations communication and interactive digital marketing. In 2017, Zhao Huan’s senior media person Aura entered Chery Automobile and led Chery’s public relations team.

In the 230 days after Chery took office, it was revealed that Chery led the public relations team through the release of the WWW+ plan of Chery Automobile and the design and release of the Tiggo family design and the Ruihu 8 product. Shows Chery's professionalism in brand building.

Despite this, for a former media person Zhao Huan himself, joining the electric coffee car is a challenge to his career.

Fan Xing, the deputy general manager of Chery's marketing company, also joined Singer Auto as the vice president of Singular Auto and the executive deputy general manager of the sales company, responsible for the planning and marketing of Singularity automotive products. This is also the first "traditional car man" with rich experience in Singularity.

â–²The former general manager of Chery's marketing company, the current vice president of Singular Automobile Fan Xing

During his tenure at Chery, Fan Xing led the establishment of a multi-dimensional user communication and marketing platform for entertainment, digitalization, product experience, word-of-mouth diffusion, and enhanced the popularity and reputation of the Chery brand among young people through the brand rejuvenation strategy.

Fan Xing also said to the singularity car: "I have been a car for the past 20 years. I will only be a car in my life. I hope that I will continue to build the car for the next 20 years. Together with this young team. China's car's 'new four modernization' tide has made a common cause."

From the well-functioning workplace system to one of the thousands of start-ups, the gold leaders who have bid farewell to the support of the old system are facing serious challenges, but they still choose to turn bravely, but the five flavors may only be parties. Know.

The internal personnel of the independent brand is “transformed”

The personnel changes of Dongfeng Group in the near future can be described as frequent actions. The two major sections of commercial vehicles and passenger cars have undergone different internal adjustments.

On July 24, the company announced that it has partially adjusted the personnel structure of Dongfeng Commercial Vehicle Co., Ltd., Dongfeng Special Commercial Vehicle Co., Ltd. and Dongfeng Company's Shiyan Management Department. Among them, Yang Qing no longer served as the party secretary of Dongfeng Commercial Vehicle Co., Ltd., and was replaced by Wang Qiang as the candidate for the chairman of the labor union; Sun Zhenyi no longer served as the deputy general manager of Dongfeng Commercial Vehicle Co., Ltd.; Jin Mouzhi was transferred to the Dongfeng Commercial by the deputy secretary of the party committee and the chairman of the labor union. Deputy General Manager of Vehicle Co., Ltd.

Three days later, Dongfeng Passenger Vehicle Company held a cadre meeting to announce the decision of the leadership team. Among them, Zhang Zutong, member of the Standing Committee of Dongfeng Company and deputy general manager, concurrently served as the general manager of Dongfeng Passenger Vehicle Company; Liu Hong was the party secretary and deputy general manager of Dongfeng Passenger Vehicle Company, and no longer served as the general manager of Dongfeng Passenger Vehicle Company; He served as the party secretary and deputy general manager of Dongfeng Passenger Vehicle Company; Cao Dongjie, Zhou Deyuan and Yan Hongbin were the deputy general managers of Dongfeng Passenger Vehicle Company; Li Wei was no longer the deputy general manager of Dongfeng Passenger Vehicle Company, and he was appointed.

From the recent frequent personnel changes of Dongfeng Group, after the Dongfeng Commercial Vehicle leadership team members have just adjusted, the Dongfeng passenger car as the core business has also been adjusted, which also shows that the development of the Dongfeng passenger car segment is not smooth. The change of coaches in the year of the year also shows the current situation.

According to the data, in the first half of this year, the accumulated sales volume of Dongfeng Fengshen was only 52.30 million, down 18.35% from last year. Only one quarter of the sales volume of 200,000 in 2018 was completed. In the face of the decline in sales, Dongfeng Company hopes to choose a round. Another round of leadership team adjustments to restore the downturn.

â–²Liu Hong, general manager of Brilliance China Sales Company

The situation of Brilliance Auto seems to be similar to that of Dongfeng Group. Liu Hong, assistant to the president of Brilliance Auto, replaced Ma Xiaofeng as the general manager of Huachen China Sales Company. Liu Hong is a sales veteran trained within the Brilliance Group. This time, the transfer role played the role of firefighting captain, and vigorously promoted the change in order to reverse the decline in the sales of Chinese brand passenger cars.

Data show that from January to June this year, the sales volume of Brilliance Auto was 52,677 units, down 14.9% year-on-year. In the SUV market, which is focused on Bahrain, the cumulative sales of the four models of Brilliance Auto China V3, V5, V6 and V7 are only 19,724. It can be seen that the Yu Yumin will change the market. After the listing of the China V7, it is extremely urgent to change the current situation of the sluggish sales.

In addition to the above personnel adjustments, there are other traditional car companies rushing to the new forces of car manufacturing, for example, the former general manager of the former Beiqi New Energy Marketing Company and the general manager of the East China Business Unit Jiang Feng, the former Dongfeng Citroen Marketing Department Deng Ling officially joined Zhongxin Energy; the original Guanzhi Automobile Liu Liang joined the National Gold Automobile and so on, and all personnel adjustments were made to varying degrees.

In the fierce competition in China's auto market, the competition in the second half has become more and more fierce. For these automakers, whether they are moving to their own brands or going to new forces, they are all repositioning themselves and expecting to be on the new battlefield. Find a sense of presence and happiness.

For individuals, we look forward to seeking new and new positions in our own positions, continuing to break through our limits, walking alongside the companies and brands in growth and transformation, and “watering” brands with sweat and wisdom in the footprint of brand transformation. Branding your own prints, looking for self-growth in the big one. For enterprises, in the second half of 2018, major auto companies hope to help them sprint in the second half through personnel adjustments, and achieve the "small goals" set at the beginning of the year to bring better development to the company.

Attached to the July personnel change table: