It is learned that the company's mobile audio and video technology research and development and solution provider - "Mei Tu Technology" has recently received tens of millions of RMB Pre-A round of financing, the investor is a deep venture. This round of financing will be mainly used for expansion in the field of AI intelligent audio and video processing.
Meitu Technology was established at the end of 2014. Previously, the company invested in the short video shooting tool “Mei Photo†APP for C-end users. From April 2017, it began to transform into a mobile audio and video solution for the B-end. The beauty camera SDK mainly includes audio and video editing, face recognition (supporting 3D textures, big eyes, face-lifting, beauty, etc.), video packaging design (special effects, subtitles, etc.), virtual live broadcast, VR video editing, AI smart editing and so on. It is worth mentioning that the exclusive “particle effect†of Meitu has obtained the technology patent. After the particle effect is accessed, the platform can trigger the jet of particle special effects through face recognition and gesture recognition. For example, the user can blink the eye to trigger the snow effect.
In the context of the short-term video competition and the user dividend period, all major platforms are competing for user time, and users will continue to look for newer and more special expressions. The innovation of interactive gameplay is also one of the keys to retaining users on short video platforms. . In addition to the short video platform, the "short video +" mode has also entered the fields of information, e-commerce, social, education and so on. At present, the beauty camera SDK has provided short video underlying technology for hundreds of mobile Internet companies such as NetEase, 哔哩哔哩, Cheetah, Keep, Mi Wei, Mango, and Yingke.
At the same time, for the domestic enterprises to export products, the beauty camera SDK is optimized according to the corresponding mobile chipset of mainstream models in different countries, using multi-line coordination mechanism, pre-processing mechanism and other technical means to make the performance of smart phone hardware in different countries. Smooth running in the case of differences.
In addition to providing SDK authorization services for mobile Internet products, mobile phone manufacturers are also a large customer base of Microfilm. Beauty Photo Technology customizes functions according to customer needs. For example, OPPO Find X and Beauty Photo SDK jointly launched the “Reminiscence Album†function. Combined with AI technology, users can automatically filter and compile photos and videos stored on mobile phones into a small piece of exquisite “ Recall the video for sharing. For the high-standard hardware optimization needs of mobile phone manufacturers, the US camera applies mobile processing engine and GPU+CPU multi-line collaborative rendering mechanism, and performs 720P HD output on OPPO Android system to meet the customization needs of mobile phone manufacturers.
In terms of market competition, cloud vendors such as Tencent and Baidu are focusing on providing a total cloud-to-end solution. The functions provided by the AV component are relatively basic, and they are slightly lacking for the platform that needs to expand users during the rising period. The same focus on providing a complete solution for video and audio is also interesting to shoot SDK, the founder of the US photography technology Zheng Pengcheng said that in VR processing, 4K output, AI editing, the advantages of beauty photography is more obvious.
On the team side, the core members are from New Auto (Beijing) Video Technology Co., Ltd., which have more than 20 years of experience in the development of video and audio. The team and its project have won the first prize of the National Science and Technology Progress Award, and have seven awards. More than ten patents.
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