British media: China's LED Christmas tree lights are inexpensive

According to the British Financial Times Network, the article entitled "The Enlightenment of the Christmas Tree Lanterns" by columnist John Gap, published on the 23rd, said that globalization and technological innovation have been criticized this year, but as our family made in China. What LED lights show, they bring tangible benefits. On the 25th, my family and I will open our Christmas gift under a shiny Nordmann fir. This tree was sent to the door of our London residence last week. There are many decorations and a string of lights hanging from the tree. There is nothing unusual about this: many readers undoubtedly have the same or similar Christmas trees. However, our Christmas tree and the decorations above are not only a symbol of the festival, but also how the technological innovations have steadily and quietly occurred with the company's global competition. I came up with this idea a few days ago. When I was admiring the Christmas tree, I realized that even before it was not so long, its appearance could not be like this. The tree is covered with LEDs instead of incandescent bulbs, and they glow warmly white, much more comfortable than the glare of the old-fashioned LED. In other respects, these lights are also better. They are cheaper than 30 meters long, 300 lights consisting of lights for only 23 pounds and more reliable than my Christmas tree lights. The lights at that time were connected in series. If a light bulb burned out or the contact was not good, a whole bunch of lights would turn black. They are also very energy efficient: LED bulbs don't get hot and can be touched safely. This encourages me to know more about our Christmas tree lanterns. Here are my findings. We bought Christmas tree lights from Amazon, and the factors that influenced my purchase were the price and the star rating in the customer reviews. They come from a small British company called Ansio, which is Finnish, meaning merit or value. The founder of the company chose this word because it sounds good, starts with A, and has not been used. In 2014, two of the three Indian-born immigrant entrepreneurs came from Chennai, and one from Hyderabad founded Ansio in London to import and sell home products directly to consumers. They started with electric fans and then expanded into the field of lighting, especially for decorative LEDs. These partners selected manufacturers by visiting the Canton Fair, China's largest trade fair. The Canton Fair is held twice a year in Guangzhou. It is a grand event for foreign buyers to talk to Chinese suppliers in many industries. After selecting three (and later reduced to two) LED manufacturers in the industrial city near Shanghai, they visited the factory to ensure the quality of the products. They have a lot of choices: Ningbo has a large number of LED manufacturers, and as Chinese companies compete fiercely with Japanese and Korean counterparts, prices have fallen. Our Christmas tree lights were shipped from Ningbo, and after long-distance transportation, we entered the British warehouse and then sent to our home by an Amazon deliveryman. Many of Ansio's customer service and back-office tasks are done remotely by staff in India via the Internet. Although small, the company has a global supply chain. Globalization is only part of the story of the Christmas tree lanterns, and the other part is technology. The American Christmas tree followed the German tradition and was decorated with candles until 1882. Edward Johnson, vice president of Edison Electric Company, decorated the Christmas tree with electric lights in his New York home, showing off the invention to passers-by. Later, Edison Electric Co. and another company merged into General Electric. By 1903, GE sold 24 tree lights for $12. The LED was invented by General Electric research scientist Nick Hollognac in 1962, but it only emits red light, so early LEDs were only used for clocks and calculators. Ten years ago, companies such as Philips began manufacturing blue LEDs, which were then added with phosphors to emit white light to provide illumination for offices and homes. LED technology has improved rapidly. Philip said that today's diodes emit four times more lumens per watt than they did eight years ago, while the cost per lumen has dropped by a factor of 100. With the development of technology, economies of scale have emerged. China's vigorous development of LEDs has led to a surge in global production capacity: there is a reason why our Christmas tree lanterns are so cheap. New technologies are often very expensive, but once the second, third, fourth and even newer products appear, it becomes a commodity, and prices tend to fall to a fraction of the original price. If you buy 300 trees sold by General Electric in 1903, you will need $3,320 at today's price; it's too luxurious to decorate like us. The quality of LED lights has also improved. Our lights are not only safer than incandescent incandescent lamps, but modern LEDs emit a variety of shades of light that can change over the course of a day. When I pressed the button on the socket, the socket was produced in Changzhou, Jiangsu Province, China. Our lights showed seven modes, which were flashing, illuminating, and flickering. We chose white, but we could have chosen other shades. If the meaning of our Christmas tree lanterns is made in China, the name of Finland, which is sold by the British-Indian joint venture through the US e-commerce platform, is this. Globalization and technological innovation are no longer popular this year. They are accused of causing some jobs and social divisions in developed economies, but they also bring tangible benefits. Many of the things we can easily buy are not only cheaper, but much better than in the past. They will continue to improve if we allow it. Merry Christmas!

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