Sakura Tires Holds First 2016 Dealer Annual Meeting Sakura steel truck tires sales growth in 2016 contrarian
2016 was a very difficult year for the tire industry. Under such adverse circumstances, Sakura’s all-steel truck tires increased by 30% from the same period last year. The reason why it has scored a contrarian increase is due to the scientific planning of the cherry blossom brand sales model by the Zhengxin Xiamen Group, and the timely control and response to changes in the market by the cherry blossom steel truck tire sales team and distributors.
Zheng Xin Xiamen Group Chairman Chen Xiuxiong Addresses the Annual Meeting
At the Sakura annual meeting venue, Dr. Xu Zhiming, deputy general manager of Zhengxin Xiamen Group, stated that the development of the cherry blossom brand is an important part of the mid- to long-term planning of the company's brand. The company has always attached importance to the development of the cherry blossom brand. In terms of resource input and market strategy, it will follow Development strategy is planned in an orderly manner. Let dealers and channel customers who sell cherry blossoms get sustainable operating profits, so that customers who use Sakura tires can get quality products and services.
At the Sakura Tire 2016 Dealer Conference, Mr. Chen Yifang, Director of Sales of Sakura Brands, introduced the strategic plan for the cherry blossom brand to the participating distributors and made targeted reports on brand building and promotion in 2016.
In 2016, Sakura Tire conducted a number of marketing activities. In order to enhance the professionalism of the sales staff, we launched the “I am a market research expert†event of the martial arts champion; to further enhance the retail store's attention to the image of the store and the technical services, and to help improve the sales of the high-quality cherry retail terminal, the cherry blossom steel truck The tire brand launched the “Top 10 Cherry Blossoms Star†selection contest in the retail channel.
Cherry tire products
In addition, in order to help channels to increase sales, the cherry blossom steel truck tires successively held activities such as the "Spring Transportation Safety Line, Cherry Blossoms Accompanied by You" sales promotion of passenger car tires. While bringing warmth to cherry blossom customers, many drivers also experienced cherry blossoms. Brand care for users.
The continued promotion of the brand building and marketing of cherry tires is the support of cherry tires for the development and distribution of cherry blossom distribution channels. It is also the emphasis of cherry blossoms on the quality and professional knowledge training of distributors and business teams.
2017 Sakura All Steel Truck Bus tires China market full force
Sakura Tire will position 2017 as a key year. Sakura Tire will optimize product structure, integrate group resources to enhance product performance advantages, grasp market dynamics in real time, and formulate sales policies flexibly and scientifically; improve channel management system and improve technical services for sales channels. Capability; especially for large customer service, will improve customer service capabilities in accordance with customer attributes and needs.
Participants
The current cherry blossom brand has more than 2,000 key sales channels. In 2017, the cherry blossom brand will increase the construction of channels, and at the same time pay more attention to the services of existing channels, and will develop channel work from various aspects such as customer management and technical service training. Many training activities will also be held to allow channel customers to quickly acquire relevant skills and improve channel technical service capabilities.
While carrying out the work of the channels, Sakura Tires also attaches great importance to the interaction with end users. At the dealer conference of the 2016 Sakura All-steel truck tires, Sakura Tire officially released the "King's Sakura's Club" function that was realized through the Sakura official WeChat platform.
Sakura Tires Awards Finals Award
The cherry blossom electronic membership card is a promotion service for cherry blossom tires among cherry blossom customers. It aims to use this function to communicate with terminal consumers and carry out a variety of activities to more conveniently serve cherry blossom customers and create value for cherry blossom users.
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