The long-awaited "Jin 9 Silver 10" sales period has finally arrived. Major manufacturers and distributors are eager to make full use of this period and sprint this year's sales target. But the result was disappointing for almost everyone: overall sales fell by more than 6% from August. The market for mid-to-high-class cars and mid-size cars with the largest price cuts also unexpectedly dropped by 7%. In stark contrast to this, in September Beijing Hyundai’s sales increased by more than 23% from the previous month to reach 15,570 units, hitting a record high, with Elantra’s sales reaching 12,087 units, ranking first in mid-size cars. This achievement also made Beijing Hyundai settled on the throne of the fifth place in China’s cars, and it has entered the ranks of the first echelon of Chinese car companies. Just two years into the Chinese market, Beijing Hyundai can compete with veterans who have fought for many years without losing the wind. However, the weapons it employs are only Sonata and Elantra. However, the introduction of these two models are excellent performance in the international market, and is favored by internationally renowned automobile evaluation agencies. Sonata once again occupied the top position in the mid-size sedan in the new car quality satisfaction survey released by JDPower in April this year. This is the third consecutive year Sonata has won this honor. In June this year, Elantra was selected as China's "China's Ideal Family Car of the Year" and "Better Model for Annual Cost-effectiveness", and it was the only mid-size sedan that was selected as "the annual cost-effective model." In mid-September, Beijing Hyundai released a new price strategy in a timely manner. Its entire line of products had an average price reduction of 10%, with a maximum reduction of 23,000 yuan. It caused a turmoil in the mid-level automobile market. After the new price strategy, Sonata's price range fell to 149,800 to 228,800 yuan, breaking the 150,000 yuan mark; Elantra's price range also dropped to 112,800 to 151,800 yuan, breaking the 120,000 yuan mark. The preferential price is a huge attraction for consumers. In addition, the new Sonata has been established in South Korea, and Liang Chengxi, head of Beijing Modern Sales, said that the introduction of new cars is already in the pipeline and will be made domestically by the end of next year. Liang Chengxi disclosed that compared to last year’s production of 50,000 vehicles, this year’s 150,000 production is expected to reduce the fixed cost of each vehicle by 1/3, and next year Beijing’s Hyundai’s production capacity will be expanded to 300,000 and the cost will continue to decline. Therefore, the price of a new car will be more competitive.
New Sonata's lower production costs at the end of next year
The long-awaited "Jin 9 Silver 10" sales period has finally arrived. Major manufacturers and distributors are eager to make full use of this period and sprint this year's sales target. But the result was disappointing for almost everyone: overall sales fell by more than 6% from August. The market for mid-to-high-class cars and mid-size cars with the largest price cuts also unexpectedly dropped by 7%. In stark contrast to this, in September Beijing Hyundai’s sales increased by more than 23% from the previous month to reach 15,570 units, hitting a record high, with Elantra’s sales reaching 12,087 units, ranking first in mid-size cars. This achievement also made Beijing Hyundai settled on the throne of the fifth place in China’s cars, and it has entered the ranks of the first echelon of Chinese car companies. Just two years into the Chinese market, Beijing Hyundai can compete with veterans who have fought for many years without losing the wind. However, the weapons it employs are only Sonata and Elantra. However, the introduction of these two models are excellent performance in the international market, and is favored by internationally renowned automobile evaluation agencies. Sonata once again occupied the top position in the mid-size sedan in the new car quality satisfaction survey released by JDPower in April this year. This is the third consecutive year Sonata has won this honor. In June this year, Elantra was selected as China's "China's Ideal Family Car of the Year" and "Better Model for Annual Cost-effectiveness", and it was the only mid-size sedan that was selected as "the annual cost-effective model." In mid-September, Beijing Hyundai released a new price strategy in a timely manner. Its entire line of products had an average price reduction of 10%, with a maximum reduction of 23,000 yuan. It caused a turmoil in the mid-level automobile market. After the new price strategy, Sonata's price range fell to 149,800 to 228,800 yuan, breaking the 150,000 yuan mark; Elantra's price range also dropped to 112,800 to 151,800 yuan, breaking the 120,000 yuan mark. The preferential price is a huge attraction for consumers. In addition, the new Sonata has been established in South Korea, and Liang Chengxi, head of Beijing Modern Sales, said that the introduction of new cars is already in the pipeline and will be made domestically by the end of next year. Liang Chengxi disclosed that compared to last year’s production of 50,000 vehicles, this year’s 150,000 production is expected to reduce the fixed cost of each vehicle by 1/3, and next year Beijing’s Hyundai’s production capacity will be expanded to 300,000 and the cost will continue to decline. Therefore, the price of a new car will be more competitive.