Car companies continue to be optimistic about the prospects of the Chinese market


Rats are born to love rice, and capitalist multinational corporations are inherently seeking to maximize profits. China's auto market is considered to be the last large-scale market in the world, naturally becoming the "rice" of multinational auto companies. The “blowout” of the Chinese auto industry in the past two years has made domestic auto operators extremely excited. Now that the auto industry has entered a low ebb, these people are beginning to have doubts. When the consumer’s wallet is always inactive, some domestic manufacturers can't help but feel “where is the way”. Everyone has lowered their production and sales plans from the previous wealth to the current cautiousness. However, multinational corporations will continue to expand production capacity: Guangzhou Honda will build a second plant, its production capacity will be expanded to 360,000 units, and Dongfeng Honda will also expand to 120,000 units. Changan Ford’s Chongqing plant will be expanded to 200,000 units next year. After the construction of the Nanjing plant was completed, it was 200,000 vehicles; FAW-Volkswagen was even more generous. The second plant was completed and put into production in early December, with a capacity of 330,000 vehicles, making it the largest capacity plant in China. These expansion plans were all announced after the domestic auto market entered a low point. It seems that it is contrary to the current facts and many people in the industry are puzzled. In fact, this just shows the vision of multinational auto companies. "A leaf blind, but not see the Taishan" can only be used to describe some of the high-level body who seek short-term performance and take advantage of the benefits. For multinational brands, the current profits do not matter. The key is to occupy the market, and the future is still a long way. China is now the world’s third largest consumer of automobiles and is expected to become the world’s largest automotive consumer in 2010. It is precisely to see China's future market prospects, various multinational companies continue to increase capital, Ford is 1 billion US dollars, the public has raised 6 billion euros, Hyundai is 700 million US dollars. In addition to capital increase and expansion of production capacity, multinational brands have also continued to improve the status of the Chinese market. Both Volkswagen and BMW have upgraded their Chinese offices to Asia Pacific headquarters and are directly responsible for the German headquarters. At the same time, multinational corporations have also stepped up their efforts to promote branding and win over some domestic talents. According to sources, Beijing Hyundai deputy general manager has traveled to Germany to receive training from the public. After returning home, he will perform management functions on behalf of foreigners. In addition, multinational companies are also taking advantage of the sluggish domestic auto industry to accelerate the pace of power. In Beijing Hyundai’s department responsible for marketing and marketing, from the vice president in charge, to the department manager, to the next lower level, all are Koreans. In China's dominant FAW joint venture, the foreigner's right to talk is constantly increasing. Regardless of the way that rats use to love rice, the overall growth of the Chinese auto market has determined that there will be many good shows to come. In particular, from the irrational growth to the rational growth stage, the domestic automobile market has gradually matured. The past frequent price reductions and the introduction of new models intensified will become the past. Instead, the whole automobile industry chain will be improved: the car price will remain stable. The level of auto finance, after-sales services, and used car transactions change the profit model of manufacturers and merchants; consumer attitudes are more rational, and there will no longer be a large-scale coin-to-buy phenomenon. The current Chinese auto market is in a transitional period and there is still a process of maturity. However, there is one thing that is certain. That is, the prospects are bound to be brilliant. Our reporter Su Dongyue