Although there is still a period of time before the end of the year, the outcome of the fall of the car dealership has been unable to change. Most car dealers are losing money and earn money, especially for the hugely invested 4S stores. It is not only unusual to sell a car for a few thousand dollars. It has become a normal thing in the industry. The business is not Huo Leifeng, and the thousands of dollars of funds have fallen on, always expecting a return. Recently, the unprofitable 4S stores on the sale of cars have turned their attention to after-sales service. In order to attract more car owners, Hangzhou's 4S stores have used their brains for after-sales services to fight for special services. Manufacturers first opened the first shot this year's auto market, in addition to the new car prices continue to go lower, the price of auto parts from the iron plate to the gradual loosening. On October 1, Shanghai Volkswagen, which has always claimed that it would never make a price war, has made substantial adjustments to the prices of more than 100 accessories for its Passat and Polo models: The maximum price reduction rate has reached 80%, and the average price reduction rate It reaches 25%. The manufacturers claimed that this was the first time in the history of the domestic automotive industry. Just one month after Shanghai Volkswagen launched the price reduction of its accessories, Shanghai GM in the same city launched a more affordable maintenance service. Their specific content is: After choosing any “Buick Care†“menu maintenance†package A for any owner of a Buick model, you go to any Buick Special Service Center to do 5,000 kilometers of maintenance, in addition to replacing the original factory. Machine filtration and engine oil, you can also enjoy 7 major items, up to more than 20 items of free testing, and all this takes only 38 minutes. It is understood that the price of "Buick Care" is similar to that of an ordinary car repair shop. The same price appears in the professional maintenance of the 4S shop, who will go to the repair shop to do maintenance? Bringing all the general-purpose customers back to the 4S store with the service and price, the number is large, and the profit naturally comes out. 4S shop has come up with five-star service abroad, 39% of the profits of vehicle manufacturers are from replacement parts, and only 18% of gross profit comes from new car sales. In China, the profit rate of spare parts for automakers can reach 40%. No matter how the domestic car dealers develop in any way, they must eventually follow the general rules of the auto industry. The biggest longest profit for car sales comes from after-sales maintenance. At the beginning of the expansion of car sales, many manufacturers were willing to establish 4S brand stores in order to sell more cars. In Hangzhou, the establishment of several brands in a 4S shop is very common. Some brands have two in less than one kilometer. This dense and disorderly distribution has caused businesses to face a huge crisis in the lukewarm auto market. They are already unable to eat enough, and now they have to face with their hands and feet. Fight. Some car dealers sold their products in order to flush sales. How to survive in the cracks? The 4S shop in Hangzhou began to look for new business opportunities in the maintenance service. Jianggan Toyota Motor Co., Ltd. was a 4S store that was only opened at the beginning of this year. When it felt pressure on sales, they proposed a "five-star hotel type" maintenance service. After the owner entered the Jianggan Toyota, the waiter pushed a trolley into front of you, holding hot drinks such as tea and coffee. In addition to the Internet in the store, car owners can take a look at magazines and newspapers, play chess, and enjoy free shampoo and massage services. The owner can wash his head and see the maintenance of his car through the glass window. In the mid-October of this year, after Jianggan Toyota launched the service, it did not make any publicity and attracted many vehicle owners. A Xiaoshan vehicle owner went to Jianggan Toyota for maintenance after his friend's introduction. After experiencing it in person, he expressed emotion. Say: “It's very fulfilling to do repairs and maintenance here. Businesses have provided us with many services. It's very interesting. In the future, I will bring my friend’s car.†The car dealers not only value private cars, but also the taxi market. Do not let go. FAW-Volkswagen Hangzhou Hyundai Motor Sales Co., Ltd. specially designed a 24-hour night specialization service for over 600 Bora TDI sedans. No matter at any time, Hangzhou Hyundai Service Co., Ltd. can get timely and effective repair and maintenance. They also provided free maintenance for the taxi owners of the Bora TDI for two free trips within 1500—2,500 km and 7,500 km. The maintenance costs for the Bora’s TDI taxis were all calculated at 70%, and urban rescue activities were also receiving help. In 40 minutes after the arrival of the scene. How many customers can these services compete for? Liu Yuanqiang, general manager of Jianggan Toyota, said: “Since the launch of five-star service, the number of owners who come every day has doubled. We launched this service, which is completely a form of actively occupying the market, what kind of car is produced, the manufacturers said. We can't change it, but we can't change it. But how do we sell cars? Our car dealers have the right to make decisions.†After all, can the 4S shop's after-sales repair service be able to save the auto market? This depends on whether consumers can buy it or not, but enjoy the best service. It is the common desire of each owner. In any case, the after-sales maintenance service of the 4S shop is getting home.
Car dealers shift their focus to 4S shop shopping service
Although there is still a period of time before the end of the year, the outcome of the fall of the car dealership has been unable to change. Most car dealers are losing money and earn money, especially for the hugely invested 4S stores. It is not only unusual to sell a car for a few thousand dollars. It has become a normal thing in the industry. The business is not Huo Leifeng, and the thousands of dollars of funds have fallen on, always expecting a return. Recently, the unprofitable 4S stores on the sale of cars have turned their attention to after-sales service. In order to attract more car owners, Hangzhou's 4S stores have used their brains for after-sales services to fight for special services. Manufacturers first opened the first shot this year's auto market, in addition to the new car prices continue to go lower, the price of auto parts from the iron plate to the gradual loosening. On October 1, Shanghai Volkswagen, which has always claimed that it would never make a price war, has made substantial adjustments to the prices of more than 100 accessories for its Passat and Polo models: The maximum price reduction rate has reached 80%, and the average price reduction rate It reaches 25%. The manufacturers claimed that this was the first time in the history of the domestic automotive industry. Just one month after Shanghai Volkswagen launched the price reduction of its accessories, Shanghai GM in the same city launched a more affordable maintenance service. Their specific content is: After choosing any “Buick Care†“menu maintenance†package A for any owner of a Buick model, you go to any Buick Special Service Center to do 5,000 kilometers of maintenance, in addition to replacing the original factory. Machine filtration and engine oil, you can also enjoy 7 major items, up to more than 20 items of free testing, and all this takes only 38 minutes. It is understood that the price of "Buick Care" is similar to that of an ordinary car repair shop. The same price appears in the professional maintenance of the 4S shop, who will go to the repair shop to do maintenance? Bringing all the general-purpose customers back to the 4S store with the service and price, the number is large, and the profit naturally comes out. 4S shop has come up with five-star service abroad, 39% of the profits of vehicle manufacturers are from replacement parts, and only 18% of gross profit comes from new car sales. In China, the profit rate of spare parts for automakers can reach 40%. No matter how the domestic car dealers develop in any way, they must eventually follow the general rules of the auto industry. The biggest longest profit for car sales comes from after-sales maintenance. At the beginning of the expansion of car sales, many manufacturers were willing to establish 4S brand stores in order to sell more cars. In Hangzhou, the establishment of several brands in a 4S shop is very common. Some brands have two in less than one kilometer. This dense and disorderly distribution has caused businesses to face a huge crisis in the lukewarm auto market. They are already unable to eat enough, and now they have to face with their hands and feet. Fight. Some car dealers sold their products in order to flush sales. How to survive in the cracks? The 4S shop in Hangzhou began to look for new business opportunities in the maintenance service. Jianggan Toyota Motor Co., Ltd. was a 4S store that was only opened at the beginning of this year. When it felt pressure on sales, they proposed a "five-star hotel type" maintenance service. After the owner entered the Jianggan Toyota, the waiter pushed a trolley into front of you, holding hot drinks such as tea and coffee. In addition to the Internet in the store, car owners can take a look at magazines and newspapers, play chess, and enjoy free shampoo and massage services. The owner can wash his head and see the maintenance of his car through the glass window. In the mid-October of this year, after Jianggan Toyota launched the service, it did not make any publicity and attracted many vehicle owners. A Xiaoshan vehicle owner went to Jianggan Toyota for maintenance after his friend's introduction. After experiencing it in person, he expressed emotion. Say: “It's very fulfilling to do repairs and maintenance here. Businesses have provided us with many services. It's very interesting. In the future, I will bring my friend’s car.†The car dealers not only value private cars, but also the taxi market. Do not let go. FAW-Volkswagen Hangzhou Hyundai Motor Sales Co., Ltd. specially designed a 24-hour night specialization service for over 600 Bora TDI sedans. No matter at any time, Hangzhou Hyundai Service Co., Ltd. can get timely and effective repair and maintenance. They also provided free maintenance for the taxi owners of the Bora TDI for two free trips within 1500—2,500 km and 7,500 km. The maintenance costs for the Bora’s TDI taxis were all calculated at 70%, and urban rescue activities were also receiving help. In 40 minutes after the arrival of the scene. How many customers can these services compete for? Liu Yuanqiang, general manager of Jianggan Toyota, said: “Since the launch of five-star service, the number of owners who come every day has doubled. We launched this service, which is completely a form of actively occupying the market, what kind of car is produced, the manufacturers said. We can't change it, but we can't change it. But how do we sell cars? Our car dealers have the right to make decisions.†After all, can the 4S shop's after-sales repair service be able to save the auto market? This depends on whether consumers can buy it or not, but enjoy the best service. It is the common desire of each owner. In any case, the after-sales maintenance service of the 4S shop is getting home.