A few days ago, FAW Jiexi Xichai continued its eye-catching performance in the export market in 2011 with a wide range of products and a wide range of products. The overseas market was a success story. As of the end of May, the engine export sales exceeded 5,000 units, a year-on-year increase of 12.8%. Covers trucks, construction machinery, passenger cars, power generation equipment, and other fields.
The realization of a new leap in overseas markets is not just a quantitative breakthrough. What is more important is the comprehensive upgrade of Xichai’s overseas strategy. This year, Xichai's Overseas Market Department adopted overseas marketing strategies such as key breakthroughs, point-to-face, strategic cooperation and service follow-up. It not only continued to maintain strong growth in Russia, Vietnam, the Middle East and North Africa, but also achieved sales in South America, Southeast Asia and other regions. A new record high. At the same time, the structure of export products became more reasonable. The proportion of exports of pressurizing and above models reached 71%. The export ratio of F, L, and M machines increased steadily, reaching 37.1% at present.
The new marketing model of Xichai, effective and practical actions, is an “accelerator†for accelerating the pace of overseas expansion. Since January 4 this year, 380 Liberated J6 heavy trucks equipped with Xichai CA6DM Aowei engines have been bathed in 2012 New Year’s. Shuguang was sent to Iran from Dalian Port one after another. Not only marked the major breakthrough of FAW's liberation of high-end heavy trucks to the world, but also indicated that significant progress has been made in bulk export of high-end power of Xichai. So far, the number of X-Chai high-power M models in the Iranian market alone has reached nearly a thousand units. At the same time, from January to May of this year, the high-end AWD CA6DL2 engine of Xichai also supported the liberation dump truck exports to Russia for 650 vehicles for three consecutive times. In Russia, a new round of “FAW Liberated Xichai†fever was blown.
The comprehensive upgrade of overseas strategy not only benefits from Xichai's cost-effective products, but also thanks to the intensive cultivation of the overseas market department of Xichai Sales Co., Ltd. in this market. This year, the overseas market department of Xichai Sales Co., Ltd. through a strong attack and strong cooperation with the supporting manufacturers of branded automobile manufacturers has enabled the export share of Xichai diesel engines to soar in all major supporting manufacturers. At the same time, it has successfully switched two other engine manufacturers supporting the Vietnamese market. From January to May, Xichai exported more than 1,000 sets of Vietnam, all of which were supercharged and above. At the same time, Xichai was the main engine manufacturer of the South Africa factory of FAW Jiefang Company. In the first 5 months, the export volume of South Africa's Xichai Machinery reached more than 70 Taiwan; exports more than 200 engines to Saudi Arabia, and exports to Peru, Uganda, Indonesia, and other countries also exceeded 100 sets...
Excellent quality casting national brands, so that Xichai has the capital to expand overseas markets. At present, Xichai has made major breakthroughs in engine exports, supporting the export of China's auto vehicles to more than 40 countries. In order to meet the service standards and international standards gradually and provide the most professional, fastest, and most satisfactory sales services to users at home and abroad, Xichai’s Overseas Market Department has also innovated overseas service models, established Xichai’s service network, and established an overseas center library. Overseas offices, overseas service standards are gradually aligned with international standards, demonstrating Xichai’s ambition to expand into overseas markets.
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