November China Sports Car Market Analysis Report

In November 2012, the most striking event in China's sports car market was undoubtedly the opening of the 2012 Guangzhou International Auto Show. Many sports car brands have brought their products to show. The debut of luxury sports car brands such as Ferrari, Porsche, Aston Martin and Jaguar has once again warmed the sports car market. Concern about the brand, Lamborghini's attention to the proportion of significant increase, ranking above Porsche and Audi topped the list, Maserati is the new list, ranked 10th.

Report points

• Brand focus: Lamborghini led the brand watch with a ratio of 14.5%. Porsche and Audi ranked second and third respectively; Volkswagen overtook Bentley as sixth; Maserati ranked tenth in the list.

• Product focus: Lamborghini's Gallardo won the championship; on the product list, Lamborghini's three products entered the top ten, with the 2011 Aventador LP700-4 ranking at the top of the product list with a 4.5% focus.

• Analysis of parameter characteristics: 5.1-6.0L displacement products are favored by the market, with a market-focused ratio of 21.8%; the product ratio of dual-clutch gearboxes has declined; the proportion of high-priced sports cars has increased, among which 300-500 million yuan. The proportion of products concerned was 20.4%, up 2.1 percentage points from the previous period.

• Case study - Maserati: From September to November 2012, Maserati's brand watch trends continued to rise; Maserati GT has the largest number of products, up to five, and its market share is highest, with a focus on 80.6%.

First, the brand attention pattern

• Lamborghini won the championship

In the Chinese sports car market in November 2012, Lamborghini surpassed Porsche and Audi to win the brand most concerned by the market, ranking first in brand awareness with a ratio of 14.5%. Porsche and Audi ranked second and third respectively. The ratio of attention between the two was only 0.1%, which was 12.1% and 12.0% respectively. In addition, brands such as Ferrari, BMW, Volkswagen and Bentley have also entered the top 10 on the list.

• Maserati's new list

The biggest change in the Chinese sports car market brand watch list this time comes from Lamborghini. Its attention ratio has increased by 4.4 percentage points, and it has also reached two positions, surpassing Porsche and Audi to win the top spot in the brand list. The rankings of Volkswagen and Bentley were exchanged and ranked sixth and seventh respectively. Maserati has entered the market with new cars in November, and its brand awareness has also increased. New to the brand list this time, ranking 10th in the list.

Rankings October 2012 November 2012

Brand Concern ratio Brand Concern ratio

1 Porsche 12.1% Lamborghini 2 14.5%

2 Audi 11.7% Porsche ↓1 12.1%

3 Lamborghini 10.1% Audi 1 12.0%

4 Ferrari 9.0% Ferrari 7.2%

5 BMW 8.3% BMW 6.9%

6 Bentley 6.1% Volkswagen 1 6.0%

7 Volkswagen 6.1% Bentley 1 5.9%

8 Mercedes-Benz 5.4% Mercedes-Benz 4.8%

9 Ford 4.6% Ford 4.5%

10 Chevrolet 3.1% Maserati new 3.7%

— Others 23.5% Others 22.4%