For a friend of the auto repair factory, auto parts are often purchased, but do you know what kind of distribution channels for auto parts? What kind of product does each channel have? The following easy auto parts procurement Xiaobian to analyze with everyone, but also hope to help you purchase accessories.
(I) Non-mainstream channels.
The distorted profits of the mainstream channels gave birth to non-mainstream channels outside the mainstream channels. The core of the non-mainstream channel system is Auto Parts City. The Auto Parts City is made up of numerous merchants, and none of them has the ability to monopolize the market. Therefore, this is a very competitive and dynamic market. Due to the obstruction of mainstream channels, the products of Auto Parts City mainly rely on the outflow of mainstream channel products and the imitation of manufacturers outside the mainstream system, resulting in a disorderly purchase channel and a wide range of products.
(b) The source of goods in Auto Parts City.
One is the outflow of supporting plants.
Supporting plants will produce according to orders from OEMs. In order to cope with changes in the market, more products will be produced. If these parts are not used by OEMs, some of them will sell them on their own. Since the OEM will use its own market dominance and suppress the profits of the supporting plants, some of the supporting plants will intentionally produce more private parts for sale. Some of the accessories returned by the OEM that do not meet the OEM's standards (which normally do not affect the normal use of accessories) are also privately sold by the supporting plants. In addition, in order to ensure the supply of spare parts, the main engine factory has also designated an auxiliary plant at the same time as the designated main plant. Spare parts of spare plants may not be able to be used, but the capacity of the spare plant still exists. These spare plants will also Production and sales. The parts that flow out of the upstream factory of the main engine plant are generally called "deputy plant parts." There has been controversy about this term, this article does not make an assessment, and it is still known as “Deputy Factory Parts†for convenience of writing.
The second is the 4S shop outflow.
According to the agreement, 4S stores are usually unable to sell accessories to Auto Parts City. However, because 4S stores have sales tasks, sometimes they will sell accessories in the name of maintenance in order to complete sales tasks. Some 4S shops and accessories merchants have special relationships and can provide these merchants with sources of supply (usually no official bills are provided). It is worth mentioning that some 4S stores will also go to Auto Parts City to purchase auto parts.
The third is the outflow of auto parts procurement platform.
On the professional auto parts procurement platform, a large number of auto parts suppliers have settled in. Representative Yiyi professional auto parts procurement platform provides a link between the auto repair factory and the supplier, and provides the auto repair factory's basin friends with Convenience!
The fourth is parallel imports.
Parallel import refers to the accessories that domestic agents directly import the same trademark from abroad without the consent of the domestic trademark right holder.
Overseas manufacturers (overseas trademark owners) license domestic OEMs (in many cases, joint ventures) to use trademarks, which are produced and sold by domestic OEMs. Due to high prices in mainstream channels, domestic and foreign prices are formed. Poor, domestic agents can purchase from foreign brands and sell to Auto Parts City, which forms another parallel import channel.
The fifth is the production of general parts manufacturers.
The universal accessory is an accessory produced by a regular manufacturer other than the accessory manufacturer of the main engine factory. This part of the accessories is generally owned by the manufacturer's own brand and can be applied to specific models.
Sixth, scrap parts.
Scraped parts are generally reusable accessories that are disassembled on an old car. Its sources include maintenance workshops, 4S stores, old car dismantling plants, stolen motor vehicles, and so on.
Seven is counterfeit accessories.
At present, some domestic manufacturers or workshops specialize in producing inferior accessories and counterfeiting registered trademarks. The production of inferior parts has already formed a scale in some areas and has become a major source of regional economic income. Due to the low price and quality of low-quality accessories, there is a vast market. At the same time, due to the influence of local protectionism, it has been banned for a long time. Auto Parts City, especially the non-standard auto parts city is an important sales site for inferior accessories.
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