In 2008, it was a very unusual year for the heavy-duty truck industry in China. In the first half of the year, production and sales rose sharply and the market demand was booming. In the second half of the year, due to industrial emissions regulations and the intensifying global financial crisis, demand for heavy-duty trucks at home and abroad appeared. With large fluctuations and declines, market demand is not high, and the competitive environment is deteriorating, putting tremendous pressure on the normal production and operation of the company. Faced with the severe situation, Shaanxi Automobile Group guided by the scientific concept of development, united and led the staff to work hard to overcome difficulties, adjust the product structure, fully explore the international market, constantly launch new products, dig into the potential in the eyes, and develop measures In the case of a sharp decline in the production and sales volume of heavy trucks in the industry, the contrarian trend has continued to maintain a sustained growth trend.
In 2008, the Group completed the production and sales of 76,000 vehicles of various types, an increase of 11.6% year-on-year, and foreign exchange earned through exports was US$550 million, an increase of 12% compared to the same period of 2007. Shaanxi Automobile Group's sales revenue exceeded RMB 20 billion for Shaanxi Province's government. In 2007, Shaanxi Auto brand trucks were awarded China's brand-name products. In 2008, they also raised a new goal of striving for the world famous brand products in China. Under the guidance of the corporate development culture of “Der Long Tianxia, ​​quality success in the futureâ€, we carried out the “Quality Feeling†project extensively and extensively across the entire group.
Over the years, based on the principle of giving priority to efficiency, the Group has adjusted its operating model in a timely manner and promoted the transition to service-oriented manufacturing. The development strategy was clearly defined as “strengthening heavy trucks, expanding commercial vehicles, fostering new growth points, and achieving sustainable development. ". While continuing to do a good job in the development of heavy-duty trucks, it actively seeks development in the areas of China Card, passenger cars, mini-vehicles, key components and special vehicles, and forms a scientific combination of heavy, medium, light, micro, and large passenger cars. On December 30, 2008, Shaanxi Automobile Group’s Caijiapo Automobile Manufacturing and Manufacturing new base started construction and invested more than 2 billion yuan in mini-vehicle projects. After the completion of the first phase in 2012, it will have 100,000 units of productivity, and all of them will have 300,000. The production capacity of the vehicles will form a production scale of more than 10 billion yuan.
While striving to open up the domestic market, Shaanxi Automobile Group also actively promoted the implementation of its internationalization strategy, adopted different strategies in different countries and regions for sales, continuously strengthened the construction of sales network platforms, and established 21 companies in 18 countries. Sales service network. In 2008, the group company successfully passed the product access certification in Russia and the Middle East; completed the improvement of the SHACMAIN logo and VI image design of the overseas market. Affected by the global financial crisis, after the weakening of exports in the Russian market, we promptly explored the African market and received the returns from overseas markets with the best services, the latest products, and the strongest brand image. In 2007 and 2008, there were 13 scientific research achievements such as the Delong series tractor-trailers, Deyu series, and heavy-duty trucks. In 2008, the benefits of new product creation accounted for more than 65% of total corporate sales. In 2008, Shaanxi Automobile set up a state-level technology center and post-doctoral research station to use this platform to attract talented people from all over the world to join Shaanxi Automobile, enhance the research level of the company, and improve the development potential of the company.
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