On July 6, Ford Motor Company announced that the company sold more than 100,000 vehicles in China in June 2017, an increase of 15% over the same period of last year, creating the highest sales record since entering the Chinese market in June. So far, Ford has accumulated in China in the first half of the year. Nearly 540,000 units were sold.
Just the day before, another big American auto giant, GM, also handed over the “semi-annual exam†transcript. Data show that in June this year, the sales volume of GM and its joint ventures in China increased by 4.3% year-on-year to 285,000 units, a record high in the same period of the previous year. The total sales volume in the first half of the year reached 1.766 million units.
Specifically, in June, Ford's two joint ventures in China: Changan Ford and Jiangling Ford all experienced a round of gains. Among them, Changan Ford Motor Co., Ltd. sold more than 70,000 vehicles per month in June, up 9% from June last year. Jiangling Motors, which has maintained a good momentum this year, continued to pursue victory in June, with more than 24,000 vehicles sold in a single month. , a 27% increase over the previous year.
In general, the sales of Buick, Cadillac and Baojun brands in China all rose. Buick sold a total of 97,000 vehicles in China in June, a year-on-year increase of 13%. The sales of its GL8 MPV series almost doubled in the same period of last year; Baojun sold nearly 64,000 vehicles last month, a year-on-year increase of 47%. In contrast, Chevrolet, which sold as a versatile younger brand in China, sold more than 38,000 vehicles in China last month, up 7.2% year-on-year, but the lowest among all brands.
It is worth noting that Ford GM's high-end luxury brands: Lincoln and Cadillac have become the absolute "bright spots" in sales in China. Cadillac's retail sales in China in June rose 35% year-on-year, with a total of 12,900 units sold, which has maintained double-digit growth for 16 consecutive months. The Lincoln brand has sold nearly 25,000 units this year, almost twice as much as the same period last year.
In terms of a single month in June, GM and Ford have set a new sales record in China in a single month. However, in fact, the two American automakers have been unsatisfactory this year.
At the beginning of this year, the two American giants experienced a rare sales decline in China. In January, Ford Motor sold a total of 88,400 vehicles in the Chinese market, down 32% from the same month last year. Among them, Changan Ford, the Ford's joint venture in China, sold 6.6 vehicles, with a year-on-year decline of more than 40%. Stunning glasses." On the other hand, GM’s sales in China were only 321,000, down 24% year-on-year.
With the efforts to squeeze out “micro-growth†in February, GM and Ford still ushered in the “full-scale defeat†in the first quarter of sales in China. Among them, Ford sold more than 250,000 vehicles in the first quarter of 2017, but down 19% from the same period in 2016; while GM's China retail sales fell 5.2% to 913,000.
According to reports, the two car companies believe that the reason for the decline is because the national tax reduction for small-displacement vehicles under 1.6 liters has decreased since January 1 this year, which has led many Chinese consumers to concentrate on policy changes at the end of last year. Complete the purchase before, to enjoy a more favorable tax rate. In contrast, Japanese brand competitors, including Honda, Toyota, and Nissan, which are also dominated by small-displacement models, have maintained considerable sales momentum in the first quarter. For example, Honda not only sold 111,000 vehicles in the terminal in March, but also achieved the best sales in China in March, and it reached a total of 305,000 vehicles in China in the first quarter, a year-on-year increase of 116.6%.
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