Hengye Group: Build a production base for automotive rims and steels


Before the 1980s, the vast majority of rims used in the manufacture of cars in China were steel castings, and the rims used in cars such as Hongqi were imported from abroad. At that time, no domestic company could produce rims in a rolling manner. With the rapid development of China's auto industry, the market advantage of rimless steel production has been highlighted, and the market demand has been increasing year by year. The annual demand for automotive wheel boring steel has reached about 500,000 tons. For Hengye Group, it is undoubtedly a good opportunity. In 1996, the Anshan Hengye Group, which invested hundreds of millions of yuan, turned out to be the main target for the production of rims and steels, aiming to build the country's largest production base for automotive rims. Since 2003, Hengye Group has successfully developed spokes, welding materials and other products for the production of wheels, and gradually formed a series of varieties of structures; on this basis, it has developed more than 30 kinds of automotive rims, retaining ring steel, etc. Specifications of the product, and actively adapt to market demand, developed a 7.5 ribbed ribbed steel; export AJ steel, BE engineering steel. After examination and verification, the company has invested more than 80 million yuan, and has newly joined welding materials and spoke plates. The products are sold in 26 provinces and cities across the country and have large group customers such as FAW, Dongfeng, and CNHTC, and the market share has reached 50%. In February 2003, Hengye Group successfully passed ISO9001:2000 quality management system certification, and it has truly become the “Wal-Mart” of China's wheel material industry. From March to April 2004, under the condition of increasing billet prices, the market's angle slot was sold at 5,500 yuan per ton. Hengye Group was not interested in it. The product (vehicle rims and steel for retaining rings) was still at 4,800 yuan per ton. Sold to customers. By implementing measures such as saving and consumption reduction and increasing production, the sales share accounts for 75% of the country's total, ranking first in the industry, and the trust of the company has been greatly enhanced. In January 2003, with the approval of the Anshan Municipal Government, Hengye Group purchased the Anshan City Automobile Refitting Plant as a whole and established Anshan Hengye Special Purpose Vehicle Manufacturing Co., Ltd. to join FAW Group. In order to occupy a larger market share, Hengye Group has extensively collaborated with well-known companies in the United States, Canada and other countries to produce a new type of rear-exhaust garbage truck, luxury coach, residential vehicle, and van suitable for the needs of the Chinese market. Transport vehicles, sewage suction trucks, sprinklers, garbage trucks, and semi-trailers have laid a solid foundation for forming the leading industries of the Group. At present, Hengye Group has three rolling production lines of 650×550×3, 470×350×4 and 350×300×3. The designed annual production capacity is 350,000 tons. The leading products are steel rims for automobiles and steel rings for automobiles. Three series of spring flat steel, a total of 35 specifications; forming a large enterprise group with a fixed assets of 550 million yuan, a set of steel rolling, special automobile manufacturing, automotive parts processing, welding material manufacturing, mining and other related trade industries . The leading products of its production have successively won the title of provincial and municipal brand-name products. The automobile rims steel has been sold to more than 20 provinces and cities across the country and has become the largest production base of rims steel for automobile production in the country today. At present, Hengye Group has been awarded the title of “High-tech Enterprise”, “Brand-name Product”, “Famous Trademark”, “Integrity Unit”, “Famous Enterprise Font Size”, and “Excellent Supplier of a Car Wheel Company”. Ten honors. For three consecutive years, Hengye Group was honored as a provincial and municipal “Shou contract and re-credit” unit. This year at the awarding ceremony of the non-public ownership enterprises in Anshan City, Hengye Group was awarded the “Top 50 Non-Public Ownership Enterprise Taxes in Anshan City” and the “Top 50 Non-Public Enterprises in Anshan City to Promote Employment”.