The strange phenomenon of the auto market: Two hatchbacks changed into two doors


“In the past few years, there have been only two episodes in the domestic sedan market. One is a new model with innovative style and advanced equipment, and the other is an old model with an outmoded configuration that has been left behind.” The industry’s older generation said to reporters with two fingers. Father was right. In the first half of this year, there were as many as 100 models of passenger cars with price cuts. At the just-concluded Beijing International Auto Show, there were more than a dozen of new models to be listed publicly. Consumers who have not yet completely bid farewell to the “Old Three” era will have to face more new options. Hatchbacks change to sedan: the cost of pursuing perfection During the special historical period when China's economy recovered from its beginnings, Santana wrote a unique magic of the Chinese car market: it has been selling for more than 20 years and has continued to live. As the auto market entered an explosive growth period two years ago, the cycle of updating domestic models has become shorter and shorter, which is almost comparable to fashion and home appliances. Consumers from car-free to car-to-car transfer are also one step closer. However, Shanghai, Hongqi, and Santana, which have long been on the road to China, have subtly created the idea that cars should be "head to tail." As a result, when Harley and Beverly were approaching, the appearance of their hatchbacks was highly criticized and they were even banned on Chang An Street in Beijing. In order to adapt to the consumer's perfect external pursuit, the three-box Xiali and Fukang were born. Although the rear part of the car was slightly stiff, it was still welcomed by the market. At the just-convened Beijing International Auto Show, the Dongfeng Peugeot 307 officially started selling, and a world-famous hatchback vehicle has grown more “ass” in China. So, where is the difference between a hatchback sedan and a sedan? From the aspect of appearance, most hatchback cars are small economical cars. Most sedan cars are large-sized luxury cars. Although the fuel consumption of cars depends mainly on the engine and the structure inside the car, they cannot be simply hatched. A sedan distinguishes, but in general, the sedan consumes more fuel when it is used. Auto experts pointed out that when manufacturers of domestic cars make hatchbacks derived from hatchbacks, most of them adopt the method of extending the chassis and increasing the wheelbase, so the sedan must be heavier than the hatchback models. The use of more raw materials for manufacturing is required, and the sedan has to occupy a larger floor space when parked, and it is necessary to pay thousands more than 10,000 yuan in the purchase price. In addition, due to the wedge-shaped outer shape, according to the principle of aerodynamics, the high-speed driving of the hatchback vehicle through the air flow adhesion force, the effect of the air pressure is obvious, the steering stability can be better than the sedan. In recent years, the prices of raw materials for automobiles, such as steel, have continued to rise, and the prices of fuel for cars have also been rising. In May, international crude oil prices hit a record for the past 13 years, while parking spaces in crowded metropolitan cities are anxious. Calculated in centimeters, the proportion of hatchback vehicles in developed countries such as Europe is now dominated by cars. In countries such as Germany, France, and Italy, there are 78 cars in Chengdu that are hatchback cars. From this point of view, our consumption concept of “great greed for perfection” is not in line with the rhythm of the times. Two doors were changed to four: It was a waste of resources in Europe, America, Japan and other countries. There was also a class of models that were very popular among consumers. This is the two-door sedan. Many cars have four models and two models for consumers to choose from. Not only are Toyota ECHO, Volkswagen GOLF and other economical cars have two models, even Mercedes-Benz, BMW and other high-class cars are no exception. From the point of view of production costs, manufacturing two-door sedan has to reduce the number of parts and processes and reduce the cost, while reducing the cost and cost; from the structural point of view, the strength and the degree of steel of the two-door car are higher than that of the four-door car. The door of the two-door car is wider than the door of the four-door car. It is relatively easy to get on and off. After private car purchase became the dominant force in the market, vehicles with more than 100,000 yuan were mostly transport tools. When commuting to and from work every day, the cars in the streets of Beijing are only one or two cars in the front row. The back seat is almost a kind of decoration. When Shanghai Volkswagen Automotive Co., Ltd. launched the first two-door compact car GOL, which once thought, the inexpensive "Brazil National Vehicles" actually suffer from the cold market in China. A Shanghai Volkswagen dealer frankly stated that the reasons were on the two doors. When the owner of the car wanted to divert the front seat and ask his friend to bend over and “climb” to the back seat, his face would feel feverish. . The mentality of the Chinese people is that it would rather be used as a device, and it should not lose face because of the petty family. So even if there are only one or two people driving a car, there must be four doors. Shanghai Volkswagen has to introduce an improved four-door GOL, which is undoubtedly a huge waste of resources for manufacturers and consumers. Mechanical variable-electricity: It is not necessarily easy to use the new car. The new car has attracted people not only by its advanced and unique appearance, but also the internal dynamics and safety are highly valued by consumers. All kinds of advanced configurations are the best choices. At the beginning, Xiali sold over 90,000 yuan, and now it only costs 30,000 yuan; the hatchback Beverly also dropped from the previous 130,000 yuan to less than 70,000 yuan. Although these models have fallen by half or more, there are no other new models on the market, but they have also undergone considerable changes. Take Dongfeng Citroen's new freeman as an example. The airbags and ABS brakes have been increased in the car. Death system, power windows, CD audio and other practical configuration. At present, the newly-launched cars without exception, showing off all kinds of advanced electronic configuration, what tram windows, electronic automatic air conditioning, electronic parking sensor, electronic anti-glare rearview mirror and so on. Is it really easy to use them? The more and more advanced electronic devices in the car are like “the ear of a cricket” for a considerable number of consumers. They are innocent or do not understand the thick manuals and cannot master relatively complicated usage procedures. They use the same new mobile phones and televisions. In the end, eventually they couldn't understand and couldn't spend all their advanced equipment on the car they bought. Therefore, in the future, the configuration of the car will also be developed toward the purchase method. Consumers can choose their own useful devices from the menu to achieve their best use. (Shi Tianshu) Source: Market News