On July 2nd, the new district of Hebei Chang'an production base in Dingzhou City, Hebei Province, was officially started construction. In the future, the star cards SC1026, SC1028 and Changan Starlight 4500 series products will be put into operation here. Chang'an Automobile will invest 2 billion yuan to expand the current 200,000 production capacity of Hebei Base to 500,000, which marks the official launch of the North Expansion Project of Chang'an Auto's production and sales volume of 2 million units.
Chongqing Yuzui New Base Expands Its Capacity After Construction
Hu Chunhua, Governor of Hebei Province, Xu Bin, Party Group Secretary and General Manager of China Ordnance Equipment Corporation, member of the Party Group of the China Ordnance Equipment Group Corporation, deputy general manager, chairman of Chang'an Automobile Co., Ltd. Xu Liuping, Baoding city government official and Dingzhou government official jointly The new plant laid the foundation stone.
Changle Automobile Chairman Xu Liuping said at the ground-breaking ceremony: “In the next few years, Chang’an Automobile will invest 2 billion yuan to expand the existing 200,000 production capacity of Hebei Base to 500,000 vehicles, and establish the corresponding engine production capacity to become one of the locomotives. Large-scale automobile manufacturing base."
According to reports, the Changan Automobile Hebei Base New Area is located on the south side of the original site and covers an area of ​​1,000 acres. After the completion of the first phase of operation in 2010, the capacity of the Hebei Base will be expanded to 400,000, and the locomotives with a capacity of 500,000 vehicles will eventually be integrated. Large-scale production base. This is another major energy expansion project of Changan Automobile following the commencement of the Chongqing Yuzui new base on June 2.
Production and sales increase 80 times in 7 years
Hebei Changan Automobile Co., Ltd. was established on July 8, 2002, and is an important window for Changan Automobile's “Northward Strategyâ€. In the past seven years, Hebei Base has been adhering to the strategic guidelines of “wealth-based†and “commercial development†of Changan Automobile, achieving a leap-forward development.
It is understood that compared with the initial establishment, Hebei Chang'an has undergone a fundamental and astounding leap in the scale and quality of its operations. Starting from the production and sales of 0.3 million vehicles in 2002, Hebei Changan Automobile produced and sold 160,000 vehicles in 2008. In 2009, it is expected to achieve 245,000 vehicles, and the production and sales volume will increase by 80 times in seven years. Sales revenue also increased from 505 million yuan in 2003 to 3.913 billion yuan in 2008, an increase of nearly 8 times.
In terms of product structure, Hebei Changan has achieved a multi-category, multi-platform leap from a single model. From the initial SC1011 single-row micro-cargo started, successively successfully developed series of small passenger cars such as Starlight 6395, Urban Rainbow 6391 and Starlight 6335. The strategic product Starlight 4500 was successfully launched in the second half of 2008. At present, Hebei Chang'an Base has formed two major product groups (small truck group and small passenger train group) and three product platforms (base car platform, Chang'an Star platform, and New Economy commercial vehicle Xingguang 4500 platform) in total 120 Product variety.
At the same time, Hebei Chang'an has adapted to local conditions on the only 230 acres of land. Through the implementation of “zero land expansion†and “modular supply†and other low-input, high-output construction and development models, it has achieved a leap in production capacity. At present, the Hebei base has formed a series of welding, coating, and total three production lines for the star card, starlight series of micro-cars and new starlight 4500, with an annual production capacity of 200,000 vehicles.
Now, Hebei Changan Automobile has become the largest vehicle manufacturer in Hebei Province with the largest production and sales volume of automobiles, among which the market share of minivans ranks first in the country. More importantly, Hebei Chang'an, as the Changan Automobile's commercial vehicle production and export base in North China, has enabled Changan Automobile to develop a full-fledged commercial vehicle wing; at the same time, it acts as a bridgehead for Chang’an Automobile’s “going north†strategy to secure Hebei and radiation. The trend of “Three North†and facing the national market has achieved a breakthrough in Chang’an’s “going north†strategy and further expanded the influence of Chang’an Auto in the country.
Chang'an New Blueprint Layout
Since 2009, benefiting from the country's automobile industry revitalization plan, the automobile-to-country policy has brought about the outbreak of potential in the rural market. Hebei Changan’s minibuses and micro-cargoes have all been well-received. In the first half of this year, the production and sales volume of Hebei base autos exceeded 120,000, with a year-on-year growth of 30%, and the best results in the same period.
The Changan Xingguang 4500, a new economy commercial vehicle launched by Hebei Chang'an last year, has been in short supply since it was put on the market. In the first half of this year, it has achieved sales of 14,327 units and can achieve sales of 35,000 vehicles throughout the year. According to reports, Changan Automobile is developing commercial vehicles and double-row truck series on the Xingguang 4500 product platform, which will continue to expand the product chain and further expand product sales.
“The daily production capacity of the Hebei base has been increased from 700 to 840, but it still cannot meet the market sales gap. The existing 230-mu production plant in Chang’an, Hebei Province, bears the Star Card series, the Starlight series and the New Economy Commercial Vehicle. The production of the Starlight 4500 has an annual limit of 245,000 vehicles. It is expected that the gap will reach 140,000 units by 2012.†The person in charge of the Hebei Changan Automobile said.
The contradiction between the surge in sales volume and the production capacity of the basement brought about by the strong sales of the market has become increasingly prominent. The expansion of the Hebei base has become imperative. At the same time, the expansion of Hebei Base is one of the strategic plans of Changan Automobile. In the National Automobile Industry Revitalization Plan, Chang'an Automobile, as the first camp automobile company in China, seized the strategic opportunity for national growth and expansion of domestic demand and adjustment and transfer of the international auto industry, and strived to develop into a large-scale automobile enterprise group with a production and sales scale of over 2 million vehicles. , to the goal of world-class automotive companies.
On June 2nd, Changan Automobile Chongqing Yuzui's new production base with a capacity of 1 million was started, declaring that Changan Automobile officially set sail with a “new starting point, new responsibility, and new blueprintâ€. The Hebei base, as one of the three major bases of Changan Automobile, is also an integral part of this new blueprint.
This time, Changan Automobile has deepened its strategic cooperation with Hebei Province and plans to invest 2 billion yuan to build the Hebei base into a large-scale automobile manufacturing base with locomotive integration and a production capacity of 500,000 vehicles. After the completion of the new base area project, it will put into operation the Star Cards SC1026, SC1028 and Changan Xingguang 4500 series products. In 2012, it is estimated that about 350,000 vehicles will be produced and sold, which will inject new forces into Changan Automobile's goal of achieving sales of more than 2 million vehicles in 2012.
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