At the 2010 annual business meeting held on December 25th, the sales volume of the medium and heavy trucks of FAW Jiefang Co., Ltd. in 2009 surfaced: the trend of the whole year began to decline and the sales volume hit another record high, and it is expected to achieve sales of 167,000 heavy trucks. Compared with the same period of last year, the growth rate was 25%, higher than the industry average of 5%, and the market share also rose sharply, making Liberation Brand regain the top sales of domestic heavy-duty truck market.
At the same time, the liberation of this "golden signboard" is even more "heavy" - the product structure reborn, the proportion of heavy vehicles reached 71%, completed from "quasi-heavy" to "heavy" transmutation, FAW liberation "middle and heavy trucks "The name of the manufacturer was officially established for the first time in decades.
Liberation also continued to grow with the brand value of 13.656 billion yuan, and in the industry for many years maintained the brand's value first.
"Determined in the market, winning in the factory." In the “difficult year†of the well-known commercial vehicle, it was not easy to win, and the liberation people felt a lot.
Adjusting structure J6 leads product competitiveness
In 2009, symbolic progress was made in the adjustment of product structure represented by J6 heavy trucks, which significantly increased the competitiveness of liberation products. Through the liberation of J6, they expanded the market introduction of products and initially realized the transition of heavy-duty products from J5 to J6. The Liberation J6 09 Standard Edition, J6 09 Traction Matching 11 Liter, and J6M Lightweight Products have been introduced, which has greatly improved the cost-effectiveness and market competitiveness of emancipating heavy-duty products.
According to reports, Liberation J6 sold more than 3,000 units in a single month in the second half of the year, and it was highly favored by users, showing a hot demand that was in short supply. The annual production and sales volume is expected to reach 18,000 units, which is equivalent to 12 times sales of J6 in 2008.
On October 20th, the liberation of the J6 upgraded heavy truck became the representative model for the 10 millionth vehicle in China's auto industry. It once again led the Chinese car to achieve its peak. At the same time, Liberation J6 won the first special award of the "China Automotive Industry Science and Technology Award", which attracted worldwide attention.
The deepening of product structure adjustments also shows that the continuous improvement of three major assemblies such as engines, axles, and transmissions by FAW Liberation has made the emancipation of heavy-duty products increasingly mature.
In addition, the rapid introduction of new technologies such as flat floor, surround instrumentation, etc., liberated J5 changed the face of the car, improved the cost-effectiveness of heavy truck products; liberated EGR series of products scheduled to meet, to meet the needs of market users; 11 liters of the engine put into production, expand the understanding of amplification power heavy Car product line; 10TA gearbox was put into production in batches on July 15 this year, filling the gap in the liberation of heavy-duty truck gearboxes; three races, Denway and other products have become the main force in the mid-size car market...
For this reason, FAW Liberation has succeeded in curbing the trend of sharp decline in market share since the second half of 2008. Sales and share have maintained a strong growth trend: Qingdao Automobile Factory achieved a historic breakthrough in the production and sales volume of 100,000 vehicles. Chengdu Branch The factory production and sales volume also exceeded 15,000 units. Wuxi Diesel Engine Factory set a new record of annual sales of 360,000 vehicles, showing a full blossoming trend.
In the face of 2010, FAW Jiefang will further increase its efforts in launching new products: CA6DM will be able to match the full range of J6 models, J6 product line will be developed and improved; J5 product line will be used for large-scale dumping of mines, dumping of urban construction dregs, and ports. Mainly economic traction, comprehensively broaden and enhance market segment product adaptability and competitiveness. At the same time, the liberation will further enhance the product's price/performance ratio and adaptability so that the 2010 products will be more in line with the operational needs of current users: “big horsepower, light weight, low fuel consumption, fast speed, high reliability, and regionalizationâ€.
At the same time, “to promote the traditional advantages of liberation in the haulage and cargo transportation fields and to increase the market share of special vehicles as soon as possible.†Zhang Bing, general manager of FAW Jiefang Sales Co., Ltd. stated that in the field of special vehicles, liberation will be particularly in the three major areas of mixing, sanitation and tanks. Subdivided market forces, and strive to make breakthroughs.
Win in the quality of quality leadership in the industry
"The liberation wins in quality!" The powerful words came from Wang Lizhi, general manager of FAW Jiefang Automobile Co., Ltd., who was the head of the family.
After three years of unremitting efforts, Liberation has basically established a quality management system that is in line with international standards, and has significantly improved the quality guarantee capability of liberation products. They passed the ISO/TS16949 international automotive quality management system certification, strengthened new product certification, quality improvement, process control and other measures to solidify the foundation for achieving domestic quality leadership.
According to reports, they have focused on strengthening the prior planning and control of quality in the new product development process, insisting on the principle of “not accepting unqualified, non-manufacturing unqualified, non-eligible†and strengthening the process quality control through supply. Business process capability evaluation, procurement product supervision and inspection and other measures to enhance supplier quality assurance capabilities.
Through the implementation of quality improvement projects and rapid resolution of market issues, the ten major improvement measures for liberation of dump trucks have effectively improved product quality, and heavy-duty dump trucks have also received increasing user acceptance.
In particular, by strengthening the management of quality information, it has improved the accuracy, timeliness, objectivity, and completeness of quality information, improved and enhanced the high reliability of the entire vehicle, and made the product withstand the test of the market. It has not only been highly recognized by users, but has also been passed down. Ten pass hundred, so that the liberation of J6, Aowei, Converse, Dawei, three races and other series of models of quality and customer satisfaction has increased significantly.
"A third-party investigation shows that among all the domestic 10 competitors, the emancipation attendance rate is the highest, which reflects the high reliability of the liberated product quality." Wang Lizhi said that this makes the emancipatory "money-making machine". The product's mission is even more true.
At this business annual meeting, Liberation determined that the sales target for the next year will be 175,000 vehicles. In this regard, Wang Lizhi stated that the strategy of “leading the quality of technology†will be the only way to liberate and pursue an unassailable position.
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