China National Heavy Duty Truck last year launched a new generation of high-end heavy truck leader HOWO A7, experienced a relatively short period of market introduction period, from the current domestic and foreign market performance, has begun to enter the mature period.
Earlier this year, Sinotruk signed a contract for the export of 750 HOWO A7 tractors with the National Petroleum Corporation of Venezuela. The first batch of 500 tractors was loaded onto the sea in the afternoon of April 27. In the country, HOWO A7 was also obtained. With the recognition of the market, the sales volume has increased significantly and it has entered the mature period of the market.
Since the market of HOWO A7 is mainly based on tractors, HOWO A7 will greatly increase the status quo of CNHTC dump trucks and engineering trucks far more than the proportion of road tractors, and change the market structure of CNHTC.
To mature
According to Duan Hengyong, deputy general manager of China National Heavy Duty Truck Sales Corp., in the first five months of this year, the sales of HOWO A7 more than quadrupled over the previous year. "Last year, HOWO A7 was the first year of its listing. Its annual sales volume reached 1958. By the end of May this year, there have been more than 4,000 orders, more than double the number of the previous year."
Dealers are the ones who have the right to speak. Du Weiguo, chairman of Jinan Huadong Heavy-duty Truck Co., Ltd., laments that the lead-in period of HOWO A7 is very short and the products are quickly recognized by the market. "Last year last year, we sold more than 1,000 CNHTC products, of which there are 20 A7s. By the end of May this year, we have sold more than 800 vehicles, and HOWO A7 has had more than 50 vehicles."
Duan Hengyong revealed that this year's heavy-duty truck market has ushered in a strong growth trend. The highway capacity has improved and the tractor market has grown rapidly. The tractor market reached 210,000 vehicles last year, among which Dongfeng, Liberation, and Fuman Auman The tractor market reached more than 150,000, and the product structure of Sinotruck relied excessively on the absolute market share of dump trucks and construction vehicles. While occupying a segmented market with absolute advantages, the market structure was very uneven. The market share of unloading and construction vehicles of China National Heavy Duty Truck is more than 40%, while the proportion of tractors is relatively small, which is unfavorable for the long-term development of the company.
This situation is accompanied by the increase in the volume of tractor-based HOWO A7, which will gradually improve. Wang Dechun, general manager of China National Heavy Duty Truck Marketing Department, told reporters that Sinotruk launched the original intention of HOWO A7 early last year, just let the market know this product, and did not pursue much sales, because HOWO series products are still strong in the middle of China CNHTC's market mainly relies on the best-selling HOWO products, and it is not eager to push the higher-end HOWO A7. Even under such conditions, nearly 2,000 vehicles were sold last year, and the full range of HOWO A7 dump trucks, mixers, and mixed cement trucks will be announced in July. The HOWO A7 flagship product is a tractor, and this year it will Usher in a very fast market growth.
Yu Youde, deputy general manager of sales of China National Heavy Duty Truck Group, said that HOWO A7 should reach 8,000 to 10,000 cars this year. In fact, compared to other high-end heavy trucks, such as Liberation J6, Dongfeng Tianlong, HOWO A7 has been fast enough since its introduction into maturity.
Market recognition
Whether it is a technical department or a salesperson, during the interview process, the employees of Sinotruck sincerely revealed the joy and delight of the high-end heavy-duty trucks that were built by themselves. What is most proud of them is that many other domestic manufacturers have not yet assembled high-end configurations. They were first assembled and listed by China National Heavy Duty Truck Group and received approval.
"The best level of HOWO A7 is more expensive than liberation of J6 and Dongfeng Tianlong. The price is high and there is a high price." Yu Youde believes that like China's heavy-duty cars and cars, the technical style also has a distinction between European and Japanese. There are many winding roads and mountainous roads in the South. Users prefer the Japanese-style Valin and Auman. The North also accepts the HOWO A7 of European technology. The HOWO A7 is the representative of the domestic high-end heavy trucks in Europe, and its AMT transmission and SartShift intelligence. The high-end technology of the ATC shifting system and the front disc rear drum disc brakes was first assembled by HOWO A7 and became the user's favourite configuration.
According to heavy-duty truck industry sources, some domestic heavy-duty truck companies are actively researching and developing automatic transmissions. Some of them are only a small amount of assembly, and front and rear drums are braked. At present, only Sinotruk matches. In the market, China National Heavy Duty Truck Co., Ltd. preemptively introduced automatic transmission products to the market. Just like the original EGR, this is in itself giving rise to the promotion and popularization of high-end technologies for heavy-duty vehicles in China.
In addition, HOWO A7 is equipped with high-end configurations such as the German ZF steering gear and oil pump, WABCO twin-cylinder air compressor, SABO shock absorber, MANN-HUMMEL fuel filter and plastic air filter system. Wang Yiping, head of a vehicle company of China National Heavy Duty Truck Technology Center, told the reporter that HOWO A7's original design positioning was the European Union, which combined with internationally renowned manufacturers to upgrade on the base of HOWO, and the performance reached the international level.
Leading the trend
In 2009, China National Heavy Duty Truck sold more than 120,000 vehicles, ranking among the top three heavy vehicle manufacturers in the world. This year's target is 150,000. According to internal analysis by China National Heavy Duty Truck, more than 160,000 vehicles and even 170,000 vehicles are possible. Because the market is hot in the first half of the year, the key depends on the second half of the year. For Sinotruk, under such sales, China National Heavy Duty Truck not only achieved rapid growth in scale, but also led the trend of high-end luxury heavy vehicles.
During the interview with Director Wang Yiping, he listed the seven major global suppliers of the company's manpower. Wang Yiping told reporters that he had just returned from the German company Mannheim, although it coincided with more than 10 European volcanic ash stranded in Germany. Heaven, but he has more opportunities to exchange and study with the technical staff of Man. Wang Yiping revealed that the cooperation between Sinotruk and Mantech has deepened, and Mann’s seven global suppliers will also be Sinotruk’s suppliers for global procurement.
High efficiency, high horsepower, low fuel consumption, and light weight are seemingly contradictory, but these contradictory combinations are precisely the trend of the development of heavy vehicles. Chinese heavy-duty truck companies are transforming these seemingly contradictory combinations into a harmonious unity. China National Heavy Duty Truck HOWO A7 is such a representative. Regardless of configuration or design concepts, vehicle matching, and supplier composition, China National Heavy Duty Truck, with its own controlled supply chain and high self-control, is leading the trend in the heavy-duty vehicle industry.
View related topics: China heavy truck launches new heavy truck HOWO-A7
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