With the invention of interactive road maps , Michelin has brought printed maps to the era of real-time information. In the newly launched real-time French traffic information map, Michelin combines the advantages of paper media and digital media to launch an integrated mobile solution.
In order to make the Michelin road map more practical than ever, these real-time traffic information data can be obtained through the mobile terminal. iPhone users only need to install one of two free applications, MobileTag or ViaMichelin, to get traffic information from the ViaMichelin website and the surrounding cities. As a pioneering product in the map field, this innovative technology further consolidates Michelin's extraordinary map-making capabilities.
The new map also shows the good complementarity between the different map resources developed by Michelin - it combines the easy-to-read features of the printed maps on the route design and the cell phone acquisition capabilities of ViaMichelin's real-time traffic data, providing travelers with High-value mobility enhancement services allow them to travel more easily and efficiently.
The real-time update of the French traffic information map is expected to be available for sale in May this year. This launch date coincides with an important Michelin anniversary: ​​the 100th anniversary of the publication of the first Michelin road map.
Since the publication of its first French road map in 1910, tire manufacturer Michelin has been providing drivers with detailed, reliable travel and road information to make their travel easier.
Today, Michelin's map of the world sells 10 million copies a year, making it the world's largest road map publisher. This leading position underscores Michelin's innovative capabilities and firm commitment to providing travelers with increasingly efficient mobility solutions.
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