Yesterday, the reporter learned from several automobile markets such as the Beijing Asian Games Village Automobile Exchange Market that the price of Guangzhou Honda Accord, which had to raise tens of thousands of yuan two months ago to buy the current car, began to decline. At present, several cars purchased by Beijing consumers can not only mention the current car, but also the dealers have started price reduction promotions. Among them, the Accord 3.0L, which has the highest drop, has a discount rate of 12,000 yuan per car. Industry insiders pointed out that the dealers’ sales campaign for the broad-based Accord, which is in short supply, means that the last line of defense in the domestic auto market's current price system is facing collapse. The demand exceeds supply in history. Yesterday, in the Beijing Asian Games Village car market, the reporter learned from the sales representative of Beijing Cailin Guangmao Economic and Trade Co., Ltd. Liu Gang that any Honda Accord models of any displacement and color are now purchased without having to increase the price and buy the Honda Accord 3.0. L will also receive up to 12,000 yuan discount. The best-selling Accord 2.0L on the market can be mentioned in this sales company without increasing the price, while the Accord 2.4L can make a profit of 1,000 to 2,000 yuan. In response to the issue of billing by reporters, he said that the opening of local invoices in Beijing was 2,000 yuan higher than the cost of issuing tickets elsewhere. As for the history of these Accord vehicles, the company’s staff did not say that they were getting goods from the stores. In fact, not only this Beijing dealer reduced the price of the Guangzhou Honda Accord. Another salesman named Dongfang Ventures Automobile Sales Co., Ltd. introduced that the shop supplies Accord cars and does not increase their prices. Consumers who buy Accord 3.0L can also receive a cash discount of 7,000 yuan. Yesterday, the manager of Fenghui Tongshun Automobile Sales Company quoted the Accord 3.0L market quoted by reporters as 309,800 yuan, which was lower than the manufacturer's guide price of 2,000 yuan, and was accompanied by a value of 5,000 yuan for car decoration. Actually, Accord 3.0L will be sold. The price is under 7,000 yuan. The reporter’s comprehensive information gathered at several other car dealerships yesterday showed that although the discounted prices of various models of the Honda Accord are not equal, one thing is for sure: that before March this year, the price will be increased by 4 Million yuan to buy the Accord current car market has become history. Yesterday, Wen Yuzhen of the office of Guangzhou Honda General Manager said in an interview with reporters that the price change of the auto market does not represent the adjustment of the price strategy of Guangben. “Guangben does not have any responsibility for the price because we do not understand the source of these vehicles and Channel, and stressed that Guangzhou Honda will not take price cuts. Dealers sell at a reduced price Just like before, Guangzhou Honda has always claimed that it is irrelevant to the behavior of its vehicles to increase sales in the market. Guangzhou Honda insisted yesterday that the price cuts of the dealers had nothing to do with themselves. “The increase in sales is due to the lack of goods in the market, and the price reduction is due to sufficient supply,†said a dealer from the Asian Games Village automobile market when he explained to the reporter why Guangzhou Honda had severely reduced prices. In March of this year, it was also in the Asian Games Village Auto Market. At that time, the market price of an Accord 2.0L cash withdrawal vehicle required an additional 20,000 yuan to 30,000 yuan. However, Guangzhou Honda did not have the phenomenon of mark-up sales in Beijing 4S stores, but consumption At that time, it was basically impossible to buy a current car without waiting in line. Yesterday, the reporter successively contacted Guangzhou Honda's 7 4S stores in Beijing. All the staff of the store indicated that they had a car supply in the shop. Even the best-selling Accord 2.0L has two stores with several color models available. Now the car. Yesterday, a person in charge of the Guangzhou Honda Sales Section said in an interview with reporters that according to the plan, the production capacity of Guangzhou Honda will increase substantially from this month. The plan of Guangzhou Nissan to produce more than 900 vehicles per day has been trial running for more than ten days in June. From July 1, the daily production capacity will reach 1,000 vehicles. In May before the capacity increase, Guangzhou Honda sold 13,885 units, an increase of 60.2% over the same period of last year. In June, it was estimated that the sales volume could reach 22,000 units. According to its current balance of production and sales, and no inventory calculation, if there is no significant increase in sales, as Guangzhou's Honda production capacity increases, the emergence of inventory situation is inevitable. “This is the reason why dealers cut prices.†An industry source pointed out that Guangzhou Honda’s large-scale expansion of its production capacity suffered from the recent downturn in the auto market and the sharp price cuts by its competitors. “Guangben, like other manufacturers, transferred inventory pressure to distribution. Businessmen." As a result, dealers cannot afford the inventory pressure and have to sell their own prices. Benchmarking the loss of this advantage Guangzhou Honda is different from other domestic manufacturers. It adopted a “one-stop†strategy when pricing products. In early 2003, after the line of Guangben Xinya, the price was reduced by 40,000 yuan, and announced new Accord's pricing will not change in a few years. The pricing of the new Accord in one step has affected the price of the entire mid-to-high-end car market. This pricing strategy of Guangben has been carried out through the marketing of the Fit Models after the downline. The price system of the Guangzhou Honda model has thus become the price of the entire domestic automobile industry. The benchmark of the system. Several models produced by Guangzhou Honda have been in short supply in the market for several years. When sales were hottest last year, an increase in the price of an Accord reached 40,000 yuan. However, after experiencing a new wave of price cuts in domestic auto market prices since May this year, the “pricing advantage†owned by Guangzhou Honda has ceased to exist. Wen Yuzheng, general manager of Guangzhou Honda, repeatedly said in an interview with reporters that Guangzhou Honda will not cut prices. In spite of this, industry insiders still said that in the recent price cuts in the auto market, whether it is the two major joint ventures in the country or Dongfeng Citroen, their dealers first cut prices for tentative promotions, and then manufacturers officially announced price cuts. The news, therefore does not rule out that Guangzhou Honda also take the same price cuts. It may be once dropped to the point where "Guangzhou Honda's price is the last line of defense in the domestic automobile market price system." An analyst from China Automotive Consulting Corporation believes that as a benchmarking company in the domestic automobile industry price system, the price reduction of Guangzhou Honda indicates that The domestic automobile price system is about to collapse. "The entire domestic auto market price may suddenly drop in place." The market source said that during the process of car price reduction, many brands have just announced price cuts, and dealers will again cut prices on the basis of price cuts. Like home appliances and IT products of the past, the recent downturn in the auto market is likely to reduce the price of cars to the end and allow the entire industry to reshuffle. (Zhang Lidong Ejia) Source: Jinghua Times
Dealers lower prices to sell Accor's current car price cuts of 12,000 yuan
Yesterday, the reporter learned from several automobile markets such as the Beijing Asian Games Village Automobile Exchange Market that the price of Guangzhou Honda Accord, which had to raise tens of thousands of yuan two months ago to buy the current car, began to decline. At present, several cars purchased by Beijing consumers can not only mention the current car, but also the dealers have started price reduction promotions. Among them, the Accord 3.0L, which has the highest drop, has a discount rate of 12,000 yuan per car. Industry insiders pointed out that the dealers’ sales campaign for the broad-based Accord, which is in short supply, means that the last line of defense in the domestic auto market's current price system is facing collapse. The demand exceeds supply in history. Yesterday, in the Beijing Asian Games Village car market, the reporter learned from the sales representative of Beijing Cailin Guangmao Economic and Trade Co., Ltd. Liu Gang that any Honda Accord models of any displacement and color are now purchased without having to increase the price and buy the Honda Accord 3.0. L will also receive up to 12,000 yuan discount. The best-selling Accord 2.0L on the market can be mentioned in this sales company without increasing the price, while the Accord 2.4L can make a profit of 1,000 to 2,000 yuan. In response to the issue of billing by reporters, he said that the opening of local invoices in Beijing was 2,000 yuan higher than the cost of issuing tickets elsewhere. As for the history of these Accord vehicles, the company’s staff did not say that they were getting goods from the stores. In fact, not only this Beijing dealer reduced the price of the Guangzhou Honda Accord. Another salesman named Dongfang Ventures Automobile Sales Co., Ltd. introduced that the shop supplies Accord cars and does not increase their prices. Consumers who buy Accord 3.0L can also receive a cash discount of 7,000 yuan. Yesterday, the manager of Fenghui Tongshun Automobile Sales Company quoted the Accord 3.0L market quoted by reporters as 309,800 yuan, which was lower than the manufacturer's guide price of 2,000 yuan, and was accompanied by a value of 5,000 yuan for car decoration. Actually, Accord 3.0L will be sold. The price is under 7,000 yuan. The reporter’s comprehensive information gathered at several other car dealerships yesterday showed that although the discounted prices of various models of the Honda Accord are not equal, one thing is for sure: that before March this year, the price will be increased by 4 Million yuan to buy the Accord current car market has become history. Yesterday, Wen Yuzhen of the office of Guangzhou Honda General Manager said in an interview with reporters that the price change of the auto market does not represent the adjustment of the price strategy of Guangben. “Guangben does not have any responsibility for the price because we do not understand the source of these vehicles and Channel, and stressed that Guangzhou Honda will not take price cuts. Dealers sell at a reduced price Just like before, Guangzhou Honda has always claimed that it is irrelevant to the behavior of its vehicles to increase sales in the market. Guangzhou Honda insisted yesterday that the price cuts of the dealers had nothing to do with themselves. “The increase in sales is due to the lack of goods in the market, and the price reduction is due to sufficient supply,†said a dealer from the Asian Games Village automobile market when he explained to the reporter why Guangzhou Honda had severely reduced prices. In March of this year, it was also in the Asian Games Village Auto Market. At that time, the market price of an Accord 2.0L cash withdrawal vehicle required an additional 20,000 yuan to 30,000 yuan. However, Guangzhou Honda did not have the phenomenon of mark-up sales in Beijing 4S stores, but consumption At that time, it was basically impossible to buy a current car without waiting in line. Yesterday, the reporter successively contacted Guangzhou Honda's 7 4S stores in Beijing. All the staff of the store indicated that they had a car supply in the shop. Even the best-selling Accord 2.0L has two stores with several color models available. Now the car. Yesterday, a person in charge of the Guangzhou Honda Sales Section said in an interview with reporters that according to the plan, the production capacity of Guangzhou Honda will increase substantially from this month. The plan of Guangzhou Nissan to produce more than 900 vehicles per day has been trial running for more than ten days in June. From July 1, the daily production capacity will reach 1,000 vehicles. In May before the capacity increase, Guangzhou Honda sold 13,885 units, an increase of 60.2% over the same period of last year. In June, it was estimated that the sales volume could reach 22,000 units. According to its current balance of production and sales, and no inventory calculation, if there is no significant increase in sales, as Guangzhou's Honda production capacity increases, the emergence of inventory situation is inevitable. “This is the reason why dealers cut prices.†An industry source pointed out that Guangzhou Honda’s large-scale expansion of its production capacity suffered from the recent downturn in the auto market and the sharp price cuts by its competitors. “Guangben, like other manufacturers, transferred inventory pressure to distribution. Businessmen." As a result, dealers cannot afford the inventory pressure and have to sell their own prices. Benchmarking the loss of this advantage Guangzhou Honda is different from other domestic manufacturers. It adopted a “one-stop†strategy when pricing products. In early 2003, after the line of Guangben Xinya, the price was reduced by 40,000 yuan, and announced new Accord's pricing will not change in a few years. The pricing of the new Accord in one step has affected the price of the entire mid-to-high-end car market. This pricing strategy of Guangben has been carried out through the marketing of the Fit Models after the downline. The price system of the Guangzhou Honda model has thus become the price of the entire domestic automobile industry. The benchmark of the system. Several models produced by Guangzhou Honda have been in short supply in the market for several years. When sales were hottest last year, an increase in the price of an Accord reached 40,000 yuan. However, after experiencing a new wave of price cuts in domestic auto market prices since May this year, the “pricing advantage†owned by Guangzhou Honda has ceased to exist. Wen Yuzheng, general manager of Guangzhou Honda, repeatedly said in an interview with reporters that Guangzhou Honda will not cut prices. In spite of this, industry insiders still said that in the recent price cuts in the auto market, whether it is the two major joint ventures in the country or Dongfeng Citroen, their dealers first cut prices for tentative promotions, and then manufacturers officially announced price cuts. The news, therefore does not rule out that Guangzhou Honda also take the same price cuts. It may be once dropped to the point where "Guangzhou Honda's price is the last line of defense in the domestic automobile market price system." An analyst from China Automotive Consulting Corporation believes that as a benchmarking company in the domestic automobile industry price system, the price reduction of Guangzhou Honda indicates that The domestic automobile price system is about to collapse. "The entire domestic auto market price may suddenly drop in place." The market source said that during the process of car price reduction, many brands have just announced price cuts, and dealers will again cut prices on the basis of price cuts. Like home appliances and IT products of the past, the recent downturn in the auto market is likely to reduce the price of cars to the end and allow the entire industry to reshuffle. (Zhang Lidong Ejia) Source: Jinghua Times