A Brief Analysis of the Competition in the B-class Vehicle Market of Automobile Enterprises of Various Departments in January-November, 2011

The self-owned brands are mostly ranked in the B-class market after being ranked 20th. After 2011, China's domestic B-class cars (this article refers to non-luxury car brands) are competing in the market. However, although the wheelbase of some self-owned brands has reached the B-class standard, it is still not in a competitive grade with the mainstream B-class vehicles. The power of independent brands in this market is still very weak.

According to the data collected by Gasgoo.com, the sales volume of the 20 highest-end Class B vehicles (ie, competitors in the market) that have accumulated the highest sales from January to November this year was only a self-owned brand, the Pentium B70, but its sales were higher year-on-year. It slipped 42.7% to 26,600 units. All other models were foreign brands.

A Brief Analysis of the Competition in the B-class Vehicle Market of Automobile Enterprises of Various Departments in January-November, 2011


Among other self-owned brand B-class vehicles, the highest sales volume for the January-November period was the Emgrand EC8 and Guangzhou Automobile Chuanxiong (which were listed last year and this year respectively). From January to November, sales were 15,800 and 1,400,000 respectively. In contrast, in the morning, the self-owned brands such as China’s Zunchi, Chery Oriental, BYD F6, and JAC Bentley’s own brands have fallen by more than 50% from January to November, and SAIC’s Roewe 750 and MG7 also have about 40% sales. The decline. Ruiqi G5 sales from January to November fell by 6.0% to 1,881 vehicles. The cumulative sales of Realtek G6 and BYD G6 (listed in early August and end of September respectively) to November were 96 vehicles and 2578 vehicles respectively.

The sales volume of own-brand B-class vehicles is only better than that of a few Korean, Japanese and French cars. For example, the sales of Pentium B70, Emgrand EC8, Guangzhou Automobile Chuanxi and BYD F6 from January to November were higher than those of modern Sonata Lingxiang, Kia Yuanchuan, Honda Song Poetry, Mitsubishi Gelan and Citroen Triumph. Roewe 750 sales higher than the far ship, poetry map, blue and triumph. The sales volume of BYD G6, China Respect and Ruiqi G5 are all higher than those of Song Poetry, Golan and Triumph. The sales of Oriental Sons, Bin Yue and MG7 are higher than those of Golan and Triumph.

German and Korean cars outperformed the B-class market. While the self-owned B-class car was weak overall, some foreign-branded B-class cars still enjoyed high sales or new sales. In the first 20 models of B-Class sales from January to November this year, there are 7 models in the Japanese car – Xintiandi, Accord, Camry, Mazda 6, Ruizhi, Mazda 6 Ruiyi and Si Platinum, and German cars have 4 models – Passat and Magotan. , Hao Rui and CC, the United States has 4 cars - New LaCrosse, the new Regal, Mondeo - winning and King Cheng, Korean cars have 3 - Sonata 8th generation, Kia K5 and Mingyao, French cars and their own brands Each car has 1 (Citroen C5 and Pentium B70).

A Brief Analysis of the Competition in the B-class Vehicle Market of Automobile Enterprises of Various Departments in January-November, 2011


Among them, Japanese car sales were the highest, but this year from January to November this year, year-on-year decline of 2.9% to 59.75 million units, the proportion of the total sales of the top 20 models in the B-class car fell to 44.6%. German cars ranked second, with year-on-year sales growth of 26.0% to 307,400 units, which accounted for 22.9% of the total sales of the top 20 models in the B-Class. The United States Department of the car third, from January to November this year sales of 260,100 units, down 2.9% year-on-year, in the B-class car sales of the top 20 models accounted for 19.4% of the total sales. Fourth, in January-November this year, sales volume increased 232.7% year-on-year to 117,800 units in the January-November period. The proportion of total sales of the top 20 models in the B-Class rose to 8.8%. The sales of French cars and self-owned brands decreased by 2.3% and 42.7%, respectively. The proportion of the total sales of the top 20 models in the B-Class decreased to 2.3% and 2.0% respectively.

It is not difficult to see that the German and Korean cars are the winners of this year's Class B market. The sales of the four B-Class vehicles made by German, namely the Volkswagen Group, have all increased to varying degrees, of which Passat (including new and old models) has increased by 27.0% year-on-year to 152,400 units, ranking first in Class B vehicles; and Volkswagen CC increasing by 139.1% year-on-year. 34,500 vehicles. The Korean Department, that is, Hyundai Kia has newly listed two domestic B-class cars – the Sonata 8 and Kia K5 – and achieved cumulative sales of 60,800 and 29,900 vehicles respectively in November, driving the high growth of the Korean B-Class.

The decline in sales of Japanese B-Class vehicles was mainly due to the Accord, Camry, Mazda 6 Ruiyi and Si Platinum Rui, and their sales from January to November all fell by more than 9%. The drag on U.S. vehicle sales was mainly due to Shanghai GM’s Jingcheng – sales fell 38.3% from January to November. In addition, Shanghai GM’s Xinjun Yue and Xinjunwei failed to achieve high growth (only 1.0% and 1.3% growth, respectively). important reason. It can be seen from this that although Shanghai GM was the highest-selling vehicle manufacturer in China from January to November, it was flat in the B-class market this year, and it was slightly disappointing compared to the mass-market and Hyundai-Kia.

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