As an investment vane, Li Ka-shing recently developed a nano-LED bulb product through the investment of Nanoleaf in Victoria Harbour. Li Ka-shing personally played the lamp, which made investors look at the LED light concept stocks. According to research reports, the LED lighting market is a large market with a scale of 100 billion yuan, which is expected to enable the industry to maintain a three- to four-year boom cycle opportunity. Traditional lighting companies are accelerating the transition to the LED industry.
Overcapacity, blind production, and vicious price wars have led the LED industry to a lot of detours. With policy boosts, cost reductions and global incandescent lamp bans in batches in 2014, the LED lighting market will usher in tremendous growth opportunities. In the past year, Wu Changjiang, the president of NVC Lighting (hereinafter referred to as NVC) to LED, said that this year is the watershed for the development of China's LED lighting industry. In 2013, the revenue share of NVC LED lighting has increased from less than 5 in 2012 to about 20%. He predicted that this year is expected to increase this proportion to 50%.
In 2012, due to the infighting and the impairment of the goodwill of RMB 220 million, NVC's net profit fell by 91.5. However, after Wu Changjiang re-operated for more than a year, NVC's performance was initially restored. In 2012, the storm was very hurt. Last year, NVC was still healing, and the industry accelerated the transformation of LED lighting. NVC made a lot of brand promotion and promotion investment, and the gross profit margin decreased. Wu Changjiang said.
But he must fight. NVC, who used to be the traditional Chinese lighting boss, has been cautious about the LED lighting market, which is still immature and mixed, and worried about bringing losses. Today, Wu Changjiang said that there will be no future without transformation.
He said that this year, the market share is the main factor, and it is not based on profit. Although some shareholders have proposed to consider profits, but this year and next year, no loss, but also profit of two or three hundred million yuan has been good, this year is the watershed of the LED lighting industry, like real estate companies, small falls, big left.
In order to win this transformation battle, NVC and the upstream LED chip company Dehao Runda alliance. At the end of 2012, Wang Donglei, the chairman of Dehao Runda, became the major shareholder of NVC through the acquisition of shares in Wu Changjiang. Wu Changjiang said that Dehao Runda focuses on the development and production of upstream chips and packages. NVC focuses on the application and promotion of downstream lighting products. After last year's trial, this year's LED chips will be used as long as they can be used. . With upstream support, NVC accelerated product transformation this year. On March 15th, the FINA team launched 600 new LED lighting products. The production process, inspection, and mold of LED lighting are different from traditional lighting. Our entire supply chain is undergoing transformation.
Wu Changjiang is good at marketing. In the past, he has led more than 30 regional sales companies and more than 5,000 specialty stores in China, which is the magic weapon for NVC to win. However, stepping into the LED era, the marketing and channel models of the traditional lighting industry have quietly changed. He revealed that after last year's accumulation, NVC's contract energy management project team has reached several hundred this year. At present, the e-commerce of LED lighting only knows to play low prices, disrupt the market order, and the electricity is not good for business. It has a great impact on traditional channels. Wu Changjiang said that this year, NVC will develop e-commerce business from the headquarters level, how to increase new sales, and the effect of 12-12 with offline dealers, the key is management.
Introduced Wang Donglei, Wu Changjiang regained the initiative in the NVC board of directors, but how to deal with the interests of Dehao and NVC, test the wisdom of Wang Wupei. Wu Changjiang said that investors generally pay attention to short-term interests, and entrepreneurs pay attention to the company's century-old plan and long-term development. From the perspective of enterprise development, cooperation is the general trend. NVC Lighting and Dehao Runda are a kind of commercial alliance relationship based on complementary resources. NVC Lighting's current shareholding structure is more conducive to the company's healthy development than two years ago. If this cooperation is achieved, NVC Lighting's industrial upgrading, the company's future healthy development, and the world's top three lighting, as the fifth The major shareholder, the cake I can get will not be smaller than the original one.
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