On July 9, Dongfeng Liuzhou Automobile Co., Ltd. ushered in the first sedan product to develop in 60 years. On the same day, the first-phase project of the 200,000-capacity Liudong passenger car base was completed and put into production. The first sedan, the Jingyi S50, went offline and the B engine plant was laid.
The Dongfeng Liuliu Liudong New Base project includes: passenger vehicle vehicle bases, commercial vehicle vehicle bases, R&D centers, and engine projects, covering a total area of ​​approximately 5,300 mu. The project plans to invest a total of 6 billion yuan in the overall planning of 400,000 passenger cars and 100,000 commercial vehicle production capacity. Among them, the Liudong passenger car base covers an area of ​​approximately 1962 acres, and the first-phase investment is 1.89 billion yuan, including the four major passenger car stamping, welding, painting, and assembly processes, and the resin plant, passenger car engine project, R&D center, etc. The related factories and other supporting facilities will be completed after the completion of the R & D, passenger vehicle assembly and storage vehicle assembly and storage and engine manufacturing assembly in one vehicle factory, forming an annual production capacity of 200,000 vehicles.
Want a car has hit the ranks of <br> <br> to commercial vehicles and commercial MPV-based Dongfeng Liuzhou Motor formally joined the car competition, Tanliu Ming, deputy general manager of Dongfeng Liuzhou Motor confidence in an interview: "Since we dare to come We are fully prepared for it. Even if it is drowning, we will insist.†His goal is: “One shot.â€
The reason why the competition has entered a white fever into the car market at this time, Yan Liu Ming explained that, first of all, the car market has always been the largest segment of the market; In addition, he believes that although the SUV, MPV market continues to heat up, but "SUV is two years later In current cars, MPV is the current car four to five years later."
If 10 points out of 10 points, Yan Liuming scored 8 points for the S50. "I think we have reached 8 points. There is still potential. We have realized that because our products will be heard during the sales process, we will listen to the voice of customers. This is us. After Liu's tradition, after listening to the user's feedback, there is still more room for improvement."
According to reports, Dongfeng Liuzhou Automobile will focus on compact market segments in the near future. After the first sedan, there will be three products.
Dong Dao Liu, general manager of Cheng Dao, said: "We have embarked on the formulation of a long-term plan for annual sales of 500,000 vehicles. To achieve this goal, Dongfeng Liuzhou will continue to deepen reforms and upgrade."
Leveraging "big wind" resources <br> <br> Dongfeng Liuzhou in the process of developing the car in the support of the "big wind" resources. Yan Liuming introduced that “headquarters’ support for us or that we have already begun within the entire group operation, especially at the technical level, has now begun. The headquarters is now building a new and complete experimental base. This experimental base is also The entire Dongfeng Group's products, including ours, will share such resources. Secondly, we have actually begun to collaborate on design resources."
Yan Liuming believes that the technical cooperation with Dongfeng Group has just begun, and there will be a large number of key components and other technical cooperation in the future.
The foundation of the B+ engine plant is an important start for Dongfeng Liuzhou Power to share the “Dongfeng†resources. Yan Liuming explained that “Liuqi Automobile has produced passenger cars for a long time and reached a scale of 100,000 vehicles. This year it will surely exceed 100,000 vehicles. We don’t even have an engine. This time, the group had its engine resources and decided to go to Liuzhou Auto.â€
In the "Daifeng" autonomous strategy, cars rely mainly on Dongfeng Fengshen products, and Dongfeng Liuqi enters the sedan market. How to do a good job of positioning is a problem that will be faced in the "big east wind" strategy. Yan Liuming believes that Dongfeng Liuqi and other independent products within Dongfeng Group will have their own priorities. "The headquarters of the car has made a corresponding provision for our style. The headquarters is facing the most mainstream market segment and the largest number of customers. So the market segment he wants to enter is such a market segment. Liuzhou is entering the mass market segment, and compact is the largest market segment,†he said. “We make a niche market. In simple terms, we are doing even younger.â€
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