In the first half of 2014, Wuxi Diesel Engine Factory of FAW Jiefang Automobile Co., Ltd. (hereinafter referred to as " FAW Xichai ") demonstrated its extraordinary strength as a "Chinese power expert" to the world once again with its eye-catching market performance. Since 2014, FAW Xichai has enjoyed a steady stream of successes in the internal combustion engine market. Among them, the one who is most proud of FAW Xichai is undoubtedly its excellent performance in the FAW market. According to the data, in the first half of this year, the sales of Xichai Machinery Co., Ltd. in the FAW market increased by 13.9% year-on-year, of which, the sales of the Aowei 11-liter aircraft supporting the Liberated J6 Heavy Truck increased by 85% year-on-year, and the Aowei 7-liter aircraft supporting the port tractors and supporting vehicles were also available. The growth rate of Auto Sailing's Hengwei 4.4-liter aircraft is also particularly noticeable. The strong growth momentum of the Xiche Machinery Co., Ltd. in the FAW market has become the biggest highlight of the increase in sales volume of FAW Xichai in the first half of the year.
The achievement of any achievement results from the hard work and hard work behind it. The glorious record of FAW Xichai in the FAW market also stems from the consistent and dedicated management of FAW Xichai. Focusing on the sales target of this year's FAW market, FAW Xichai has developed an overall marketing strategy based on brand marketing with in-depth market research and analysis. Through the cooperation with Liberation Group’s sales companies and major distributors, it has strengthened channel construction and terminal maintenance; through brand promotion, market development and product promotion activities, it has enhanced the brand awareness and market influence of FAW Xichai; Through the adoption of FAB method to refine the selling points of the Xichai machine and vigorously promote the advertising and promotional materials highlighting the brand elements of FAW Xichai, FAW Xichai has gained more recognition and acceptance from manufacturers and users from the product to the brand. According to reports, only from January to June, 45 FAW Wuchai Products Promotion Meetings were held for FAW. Through the product introduction of the company and the interaction among manufacturers, distributors and users, the characteristics of the users of FAW Xichai products were achieved. The advantage has a wider and deeper understanding. With such a combination of measures, the market influence and appeal of FAW Xichai have been greatly enhanced, and the increase in market sales has thus become an inevitable result.
The transition from product marketing to brand marketing is one of the most important transformations that FAW Xiecha has made in order to adapt to changes in the times and catch up with competitors in recent years. In recent years, FAW Xichai has carried out a lot of fruitful work in terms of brand management, internal operation improvement and brand communication in accordance with the brand building strategic plan. In order to adapt to the new requirements of the development of the Internet for brand building, FAW Xichai has started the brand building work in the era of the new media, innovated the dissemination method, expanded the dissemination channels, enriched the dissemination of content, and accelerated the breakthrough in brand building work in the dissemination of new media. , To boost the brand recognition, reputation and loyalty of Xichai. The strong take-off of FAW Xichai's brand has contributed irreplaceable strength to Xichai's outstanding performance in the market.
Hard work pays off, and today, the FAW Xichai brand has been increasingly recognized. Not long ago, at the 10th China Industry Forum, FAW Xichai was honored with the title of “Innovation Award for Chinese Industrial Enterprise Brand Competitiveness in 2013â€. The "Xichai" brand diesel engine has won a good reputation in the market thanks to its economical and practical, low consumption safety and strong power image. FAW Xichai was also regarded by more and more manufacturers and users as a synonym for "high-end power". .
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