Recently, we had the opportunity to interview Minister Guo Xuelei of NECLighting Lighting Business Department, and had a long talk with Minister Guo on NEC Lighting's domestic product layout, market layout and overall development strategy.
Steady development of quality assurance Since the announcement of measures to eliminate incandescent lamps in China, energy-saving lamps have occupied most of the domestic market share as the main force, and as the emerging LED lighting is a publicly recognized sunrise industry, it still suffers Less questioning, with the people in the industry saying that the threshold is low, everyone will do it, it will be rotten! Therefore, while we are concerned about LED lighting, we also interview some enterprises with a cautious attitude to understand the voice of traditional lighting companies turning to LED lighting!
The following is the full text of the full text of the interview with the reporter of the Lighting Express Network on December 5th by Minister Guo Xuelei of NEC Lighting Business Department:
Reporter: We all know that NEC lighting has a long history. What is your company's product development concept in the field of LED lighting as a top lighting company in Japan?
Minister Guo Xuelei: NEC is a veteran traditional lighting company, but the LED industry is still new to us. Our advantage lies in the ability to quickly invest in the development of LED lighting products and experience. In the production and application, we can control the quality of the whole product at the same time. NEC will continue to pay attention to the consumer's consumption trend change of LED products, and will also strive to continuously improve the user's product use satisfaction.
Reporter: Other international first-line brands, generally newly developed lighting products often enter the Chinese market later than other countries. How does NEC Lighting consider the planning of products introduced into the Chinese market?
Minister Guo Xuelei: NEC is as close as possible to the new products to be listed in the same period in Japan. NEC hopes to establish a medium-to-high-end brand image among Chinese consumers, and timely adjust the NEC brand's dimming and afterglow functions. The characteristics are brought to China, so that domestic consumers can more realistically understand the human-oriented design concept of NEC lighting products.
High-quality lighting products in the domestic market demand a large number of reporters: We can see that the current domestic lighting market competition is relatively fierce, your company as a new lighting company entering the Chinese market, how to plan for its own brand positioning and product positioning?
Minister Guo Xuelei: China's lighting industry employs a relatively large number of employees and enterprises. According to incomplete statistics, more than 10,000 enterprises in China are doing lighting, but the overall intensification of Chinese lighting companies is not obvious. The top ten in China The total market share of lighting brands is still very low, and the market is relatively scattered. The demand for green lighting products in the domestic market is increasing year by year. The products with energy saving, environmental protection, high quality and reasonable price are especially popular among consumers, which requires enterprises to keep on Develop high-quality lighting products suitable for the domestic market demand. In the long run, it is difficult to develop low-cost and low-quality enterprises.
Because of this market environment, NEClighting is constantly adjusting its strategy and striving to develop high-quality lighting products that can win the trust of domestic consumers.
Humanized product design concept Guo Xuelei entered NEClighting in 2007. He said that he was attracted by NEC's overall corporate culture and team spirit. NEC team's overall goal is the same, information exchange and mutual cooperation. The whole team strives for the same goal. Fight for.
Just as NEC's brand concept innovation is the source of strength, Guo Xuelei said that we are developing in the concept of improving the light environment to serve people, constantly pursuing the new possibilities of light, and deducting the pleasing lighting space.
The concept problem is the core that Guo Xuelei has always emphasized. Only by establishing a good idea can the company control the product. The NECLIGHTING new product launch conference in Shanghai in early June this year is the first step for us to formally enter the Chinese market. It is also the first step for us to convey the concept of NEC lighting to Chinese consumers. I hope more consumers can pay attention to NEC. Experience the differences in NEC lighting products. Guo Xuelei told reporters on this site.
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