Heating cable or a cake under the cable industry

In recent years, with the growing demand for special cables, a special cable heat has been set off in China's wire and cable industry. China's wire and cable industry is highly commendable for its efforts to develop special cables and move from low-end to high-end markets. In the low-end market, due to the low gold content of products, it has been plunged into vicious competition among domestic production enterprises for a long time, and the phenomenon of low-price winning bids has been frequently reported. In the high-end market, due to the relatively high technical content of products, the threshold is increased by a certain amount. Therefore, the market gap is larger and the profit margin is higher. Of course, vigorously advancing the research and development of special cables will also help China's wire and cable industry to manufacture from China and transform it into China's intellectual creation. Among the many special cables, in recent years, there has been interest in some domestic cable manufacturers for heating cable products, and the prospects for the future development of heating cables have been favored.

According to relevant statistics, China's ground radiant heating market has reached 100 billion yuan by the end of 2010, among which mature low-temperature hot water radiant heating and fin heating accounts for more than 70% of the market share. Although electric heating is in its infancy, it is also Occupying a market share of about 25% and maintaining a continuous upward trend, it is expected that electric heating will reach 40% share after 5 years, and the market has great potential.

The heat-generating cable is made of a cable structure, and uses electricity as an energy source, and uses an alloy resistance wire to conduct electricity and heat to achieve the effect of heating or heat preservation. Heating cable radiant heating systems are currently common in China: one is a metal heat-generating material cable, and the other is a far-infrared carbon fiber heat-generating material cable. The heating principle is that the metal heat is used as the heating material. The heating principle is that after the metal wire is energized, heat is generated due to its own resistance, and heat is then dissipated as heat conduction. The heating principle of a cable using carbon fiber as a heating material is to apply a voltage across the carbon fiber, and the far-infrared carbon fiber radiates energy in a far-infrared manner.

The reason why heating cable heating is called the best heating method in winter is not only because of its economy, safety, convenience, and high quality, but because it regards people as the main body of life and highlights the three major modernizations of comfort, health, and environmental protection. The theme of life.

Three major advantages of heating cables: First, to help environmental protection; Second, more practical; Third, also has health features.

In terms of environmental protection, radiative heat transfer is used instead of air convection heat transfer to reduce the flying dust in the air, and the radiator on the wall is omitted, there is no filth corner, and paint on the surface of the radiator is avoided. The odor, the dry ground bid farewell to the ambiguity and trouble caused by the wet, and the air in the room is refreshing and pleasant.

The aluminum shielding blocks harmful electromagnetic radiation and has no harm to the human body. The results of electromagnetic radiation tests conducted by the National Institute of Physics on the heating cables show that the electromagnetic radiation produced by the system is only one-thirtieth of the electromagnetic radiation of the earth's magnetic field. Ignoring it is a truly green product. And there is no noise pollution in the operation of the heating cable heating system, and the living environment is very quiet.

From a practical point of view, the heating cable heating system is mainly based on far-infrared radiation heat transfer (more than 60% of the total heat transfer), and its radiation principle is the same as the principle of solar radiation. The heat transfer method is divided into three forms of convection, conduction and radiation. Radiant heat is the most comfortable heat transfer method for the human body. It gives a feeling of warmth in the sun, no air flow, no heat, people can according to their own needs, Set the room temperature that is most suitable for you, not affected by the outside temperature, not subject to seasonal restrictions, the interior always maintains a warm and springlike feeling.

From the health care concerns of all people today, because the ground is used as a heat-dissipation surface, heat is transferred from the bottom to the top to give people a feeling of warming and cooling. According to the principle of Chinese medicine, the human body's most comfortable temperature is 29°C. The most comfortable body temperature is 18°C, and the ambient temperature created by the heating cable heating system is exactly in line with it. It fully meets the physiological needs of the human body and is very beneficial to people's health. At the same time, far-infrared radiation has functions of health care for the human body. Make it the most scientific heating method.

It is also because of the many advantages of the heating cable and the broad market prospects. In recent years, domestic cable manufacturing companies have also seized the domestic heating cable market. And domestically-made heating cable products have gradually formed a great “threat” to imported heating cables through continuous improvement and optimization. At present, the domestic heating cable manufacturers' competition for imported products is mainly from three aspects: low-cost competition strategy, high-quality competition strategy, and supplementary market competition strategy.

In the aspect of low-cost competitive strategy, domestic heating cables rely on their strong price advantage to compete against imported cables. The author believes that it is not advisable to use low-cost as the main competitive means, and to take advantage of the vicious competition with peer companies. Although products with low prices may not necessarily be of poor quality, it can be seen from the lessons learned from other industries that the long-term past price war will only fall to their own level. Eventually it will be a competition to set fire to self-immolation. And only with high-quality products in the market can withstand the trial and error of users.

In the aspect of high-quality competition strategy, users have for many decades been impaired by fake and shoddy products made in China. Foreign brands seize this concept by focusing on product quality. The advantage of high-quality product competition is obvious. It is the premise and basis of all competition methods, and it also establishes a good corporate image for enterprises. The same domestic brands have something to say about the quality of the product!

Domestic heat-generating cable brands have left a very bad impression in the hearts of users in the past few years because of the high failure rate. However, with the continuous updating of technology, the temperature and anti-aging problems of the hot and cold wire joints and sheaths that were frequently used before have been solved. Has been resolved. Some domestic heating cables are even better than some foreign brands. Domestic brand reflection and exploration, under the pressure of bearing fault accidents, re-focusing on research and development of new technologies, successful beyond the foreign brands in order to get the user's recognition and affirmation again. This will increase the company’s market share, increase corporate earnings, and maintain the company’s own growth and dominance.

In the end, the strategy for compensating for market competition is as follows: Currently, domestic cable products have considerable competitiveness in the northern market, but the market share in the south is relatively small. Facing this situation, heating cable companies need to be good at finding and occupying their own deficiencies as soon as possible, and continue to expand and protect their own replenishment markets. For heating cable companies that started relatively late, if they can serve some market segments in the overall market meticulously and avoid competition with dominant enterprises, the search for survival and development space will be large through the development of unique professional management methods. Something.

At present, once warming has only been popular in the northern regions of China, but in recent years, the floor heating has spread all over the country. No matter the north or the south, the floor heating market is unprecedentedly large, which has also brought about the demand for heating cables. . In the face of such a huge demand, combined with the current domestic production companies specializing in heating cables, they are constantly improving their technological research and development capabilities. They are completely comparable to imported products in terms of technical level, and their production costs are lower than imported products. In the future it is very likely that it will be better developed. Therefore, it is very likely that the heating cable will become the next cake in China's cable industry!