Guangzhou plans to build an official "car rental" platform

According to the economic news report, the Guangzhou Municipal Transportation Commission announced that in order to ease the tight peak capacity, an official "about car rental" platform will be established, with the first batch of 2,950 vehicles scheduled to be held and a hearing will be held on November 7. Car rental is a high-end and customized car rental mode. “We don't normally run on the road, do not spray special signs, and make one-on-one customized service according to the telephone booking.”

In fact, the Internet and traditional car rental companies currently have "about car rental" services on the market, such as DDT, easy-to-use vehicles, and fast No. 1 car. Cars that are rented are usually mid to high-end commercial vehicles, and the prices are generally 1.5 to 4 times the distance from the taxi.

It is understood that the approximate rental car to be put on hearing in Guangzhou is mainly aimed at "emergency vehicles" and "accepted high consumption" of just-in-demand consumers, and can be operated by telefax or mobile phone software.

The reporter called the Guangzhou Transportation Commission and asked the official car rental platform about the source of the vehicle, its mode of operation, and the pricing direction. The staff member said that “there is no conclusion at the moment”.

Traffic Commission: There is no conclusive, market-oriented operation, open way to attract Internet companies to enter.

Reporter: Wait until the hearing in November is confirmed?

Traffic Commission: Yes. Listening to the opinions of representatives and citizens, many things have not been perfected.

Market parties are highly concerned about this: How to access the official car rental platform? How much resources do you need to invest? Is there a conflict with the company’s proprietary car rental platform? None of these are clearly stated.

The relevant person of the fast taxi said that the company’s current attitude is “watch cautiously”:

Fast: What about car rental pricing? What is the model? Who manages operations? Therefore, it is difficult to say which company's business model is consistent with the business model. We remain positive and cautious. Hope to give companies and markets more room for innovation.

Some enterprises also pointed out that the management methods and standards of the competent departments need to be clearly defined. “The lesson from the past” is: After taxi drivers were uniformly placed on the official platform in the past, there have been different entities in the official platform, such as taxi drivers and leasing companies, on call. Showed on the "first come, later, thick and thin".

Business people: We are concerned about the launch of new businesses, market participants have fair competition opportunities, and do not have to come first. If we do, we want to distinguish the boundaries between the market and the government. We already have a good existing solution. Does the government only supervise it?

At present, New York has about 39,800 car rentals, which is three times that of regular taxis; London has about 49,000 car rentals, which is 2.3 times that of ordinary taxis.

Fan Yongyao, executive director of the China Association of Automobile Leasing Association, believes that car rental is a modern transportation efficiency solution, but the competent authority “establishes an official platform” is not necessary.

Fan Yongyao: Europe and the United States are completely market-oriented, and the government is monitoring and formulating regulations. I have been renting a car for more than 20 years. I have never heard of such a model abroad. It may be that the Guangzhou government believes that there is demand for a platform. Not only Guangzhou, but also other cities want to do it, but I personally think it unnecessary.

An anonymous marketer pointed out that not participating in the operation does not mean that no investment is required. This is a good account.

Enterprise: The technology of the Internet platform, and the computational complexity and complexity of the big data and cloud computing faced by the company are so complex that it can achieve such highly efficient dispatch. If the government operates this, it needs to invest a lot of energy and material resources, and it might as well be given to the market.