"In today's market background, if the traditional tangible car market that only sells cars does not upgrade, it will be outdated and even eliminated." On December 12, at Beijing Beichen Asian Games Village Automobile Trading Market Center (hereinafter referred to as the Asian City) monthly At the information conference, Wang Hongchang, secretary general of the China Automobile Distribution Association Tangible Automobile Market Branch, analyzed the future development trend of China's tangible automobile market circulation industry. He believes that the future tangible automobile market will “upgrade into necessity, integrate into mainstream, and become a trendâ€. And pointed out that with the integration of various formats, the services of the tangible automobile market will be more precise and diversified.
Seeking special features in multi-format integration Wang Hongchang said that the current tangible automobile market is relatively large. The scale of the park is five to six hundred acres and more than one thousand acres. Under these conditions, the integrated market of multi-format integration has become the mainstream of the development of the tangible automobile market. This comprehensive multi-format integration includes the integration of new cars, used cars, auto parts, maintenance, decorative beauty, etc., as well as the integration of other commercial facilities. In addition, some modern businesses have begun to integrate into the car tangible market, such as McDonald's Dessert Restaurant, KFC shuttle restaurant, Subway, and even Outlets have begun to unite with the car tangible market.
Wang Hongchang said that the visible car market will be changed to a tangible market in the future. He believes that in the context of the development of multi-format integration, it is difficult to take the car alone. For example, in the current Asian market, there are new car sales, second-hand car transactions, car beauty and other services; some auto parts cities should also be integrated into new and used car business.
Although the integrated market has become the mainstream of future development, if there is no special feature, it lacks core competitiveness. Therefore, the tangible market is also seeking features in its development. For example, in the theme of motor sports, some parks require a track during construction. They can experience the track, the F3 track or the go-kart track to attract more popularity. The car show is now in the auto show, hope to use the show. Pulling the development of automobiles, Chengdu is regarded as a successful case of automobile exhibition to promote the development of automobile industry; the theme of automobile camps, such parks are often far from the urban area, but the scenery is good, mainly combined with tourism real estate development, attracting car clubs and enjoying leisure and self-driving People in the car theme business, combining the car tangible market with the shopping mall, now there is Kunming's car cubic car market, which is located in the most prosperous business district in the region; there is also the integration of local cultural characteristics, Wang Hongchang introduced, like Luoyang in the old city In the transformation plan, it is determined that the automobile industrial park will be built into a car ancient town, and some places with water can create a “car Veniceâ€.
Precision service division has become the development direction "With the development of the tangible automobile market, more and more precise service divisions will appear." Wang Hongchang said that the Asian market is a model that leads the tangible market to be precise. In September this year, the Asian city took the lead in setting up a parallel import car zone, and the new energy car zone will soon be put into operation. According to reports, in addition to the recent popular parallel imported cars and new energy vehicles, some auto markets are also preparing to set up special SUV zones for SUV models that have been maintaining high growth rates recently. In addition, the fast repair, car beauty and other special areas also began to appear in the auto parts city, Wang Hongchang believes that this is also the embodiment of the traditional auto parts city upgrade.
In order to coordinate the precise division of services and increase the multi-format integration of the tangible market, Wang Hongchang said that the China Automobile Dealers Association is negotiating to promote more commercial modules embedded in the tangible market. These commercial modules include the establishment of parallel imported car alliances for parallel imported car dealers in the tangible market; cooperation with the Hong Kong Automobile Service Industry Association to create a network of domestic and international automotive service trade alliances; and negotiations with famous chain maintenance companies such as the United States and Europe. Introducing international brands, technologies and management of automotive aftermarket companies; promoting automotive sports projects.
Play the advantage to win the post-market dispute. Today's 4S store profit is not as good as before. When the inventory is high, not only does it not make money, but it may also lose money. The high-profit after-sales market is also facing increasingly fierce competition. Some people have 4S stores. The outlook is not optimistic, but Wang Hongchang believes that as long as the 4S shop seizes the opportunity, the future is still a winner. He believes that the technical advantages, capital advantages, talent advantages and customer advantages of 4S stores are not available in small maintenance stores, so these advantages should be expanded in the post-market competition.
Wang Hongchang believes that the future 4S store will present the characteristics of “4S Sâ€. On the one hand, it is to take advantage of after-sales maintenance to expand the business to the community; on the other hand, to give play to the advantages of display and sales, like the 4S stores in some provincial capitals, the sales business will be expanded to the county-level city, therefore, future after-sales maintenance And display sales will become the new "S" for 4S stores.
In September, the “Guiding Opinions on Promoting the Transformation and Upgrade of the Automobile Maintenance Industry to Improve Service Quality†issued by the 10 ministries and commissions also brought changes to the automobile maintenance market. Wang Hongchang believes that the auto parts market may evolve into a maintenance cluster. He analyzed that with the liberalization of the auto parts market and the development of e-commerce, the B2B business can fully meet the needs of customers to purchase auto parts. The small auto parts wholesalers will be replaced by the big logistics companies, and thus appear in the Wufang Tianya Auto Parts City. A large number of shops in Xijiao Auto Parts City are retiring. However, unlike the small auto parts merchants, the fast-repair business is developing very well. Because the accessories that consumers buy from the Internet will not be installed, they still need special repair shops. In the automotive supplies market, Wang Hongchang believes that the current automotive supplies city will exist for a long time, and will not develop into a foreign automobile supply supermarket. This is related to different consumption habits. Foreign consumers like DIY. They can go to the supermarket to purchase and install themselves. However, Chinese consumers are still accustomed to purchasing and are installed by professionals.
In addition, with the cancellation of the car brand authorization, the secondary dealers will have a lot of room for development. “The newly opened automobile city exhibition halls in the second and third tier cities are all secondary dealer models, and there will be great development in 2015.†Wang Hongchang said.
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