After the two sessions, the "Internet" as a transformative force is gradually infiltrating into all walks of life, and the automobile industry, as an important pillar industry in China, is undergoing a huge Internet revolution.
“In 2014, the sales volume of automobiles has exceeded 20 million, and the number of vehicles has exceeded 130 million. The rapid development of the automobile industry has also brought huge business opportunities to the automotive aftermarket. It is expected that the size of the automotive aftermarket will exceed 700 billion yuan in 2015. The Internet-based cooperation in the automotive aftermarket has become more and more in-depth, and the development of the automotive industry has changed from a heavy-duty market to a service-oriented market.†At the “Automotive Industry Internetization Summit†held on May 7, Pan Wei, Research Director of Analysys If it is an introduction.
The reporter noted that the above-mentioned summits will focus on the issues of “the Internet’s auto market has opened, how should companies respond to the challenges†and “the outlook and forecast of future auto market e-commerceâ€, attracting cars and cars from Ping An. Enjoy the network, group car network, car home, e maintenance, wheel interconnection, Che Yian and other enterprises.
Pan Wei pointed out in the keynote speech: "The new car has experienced very rapid development in the past 10 years. The new car may tend to grow more smoothly in the future, and more will focus on the future space and future development. The direction of the car and the aftermarket."
He believes that in the past decade, the automotive industry has not had much relationship with the entire Internet industry. However, in the past two years, it has suddenly felt that the automotive industry has some communication with the Internet industry.
"In the past two years, we will see a lot of emerging vocabulary. Maybe you will hear more, new car e-commerce, second-hand car e-commerce, post-market e-commerce, parts and components e-commerce, including the Internet of Things, IoT cars. When analyzing the integration of the entire Internet industry and the automotive industry, Pan Wei pointed out that the impact of the Internet on the entire automotive industry is mainly connected, ecological, and data.
Therefore, he believes that from the current status of the Internet in the entire automotive industry, the penetration rate of the Internet in the automotive industry is generally low in terms of the proportion of revenue. For the Internetization of the automotive industry, Pan Wei believes that it should be viewed from four dimensions: one is the Internetization of marketing, the other is the Internetization of channels, the third is the Internetization of products, and the Internet of operations.
"From the current situation, from the marketing level, the penetration rate is more than 30%. This is what we have seen in the past for many years. In the field of cars and the Internet, the most cattle companies are still homes of cars and cars. In recent years, Seeing the rise of many car e-commerce, the overall Internet environment of the channel may be below 10% compared with the large-scale environment of the car.†Pan Wei said that although I saw so many car e-commerce Platform, but the overall income scale is still not large compared with the entire big market. In the next three to five years, there may be platforms or companies with market capitalization that can exceed the properties of home appliances and cars.
In addition, from the perspective of products, Pan Wei believes that the penetration rate of its Internet is lower. At the product level, Internetization may be a larger imagination than channel Internet, and it can have more imagination. From an operational perspective, it is still a lower dimension.
Pan Wei said that the Internet's innovations will be integrated into traditional areas such as automakers, dealers, finance, logistics, maintenance stores and insurance, and the enthusiasm of all parties involved in Internet vehicles will be enhanced to further build the "Internet" car ecosystem. "The existing formats should still exist in the future, but the use of tools such as the Internet can achieve more efficient development. I think this is our big idea for the Internet car industry."
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