In 2017, the wave of domestic auto consumption upgrades came under threat and ended the four-year high growth of the MPV market. According to data released by the Federation, the cumulative sales volume of the domestic MPV market in 2017 was 2.039 million, a sharp drop of 18.5% year-on-year. After the online auto market inventoryed the specific sales volume of MPV models in 2017, it was found that 7 of the top 10 models had sales volume falling, and both had a double-digit decline. Behind the sharp decline in sales volume, MPV models are not favored anymore. Instead, the overall MPV market product structure is optimized. Just as Wuling Hongguang replaced the “van†market position in the past few years, this is the inevitable result of a virtuous circle in the market. Buick GL8, BYD Song MAX's hot sales also confirmed this - the market urgently needs high-end MPV products.
Between 2013 and 2016, the product structure of the domestic MPV market has been dominated by low-priced products, and products in the range of 30,000-80,000 yuan accounted for almost 90% of the market share. With the impact of auto consumption upgrade and the erosion of low-priced SUV products, the seemingly powerful MPV market has become a “paper tigerâ€, and the sharp decline in sales is also reasonable. In 2017, it is precisely the timeline for the MPV market transformation. At present, the mid-to-high end MPV market is gradually moving towards the blue ocean, and the car companies that are ahead of schedule will enjoy the dividends brought by the upgrade of auto consumption in advance.
NO.1 Wuling Hongguang
Under the environment of declining sales volume in the overall segmented market, Wuling Hongguang of the “National Shenqi†also experienced a decline. In 2017, the cumulative sales volume was 537,000 units, a year-on-year decline of 17.3%. However, Wuling Hongguang’s absolute number is still very high, with 537,000 vehicles being the highest sales volume for a single vehicle model in the domestic passenger car market last year.
NO.2 Po Chun 730
SAIC-GM-Wuling Baojun's another "hot car" Baojun 730, once listed in 2014, swept the seven MPV markets in China. However, in 2017, there was an abrupt brake in the end market. The cumulative sales volume for the year was 278,000 units, a year-on-year decline of 24.7%. However, the end of last year, the end of the automatic transmission model, will have a certain stimulus to sales of Po Chun 730 terminal.
NO.3 Buick GL8
In the high-end MPV market, the Buick GL8, which is suitable for IKEA, is a bit “overwhelmingly highâ€: sales of 142,659 units in 2017 were up 84.5% year-on-year, making it the biggest winner in the MPV market last year. As for competitors, the market positioning of Honda Odyssey and Airer’s is not the same as that of GL8, and its size is also quite small; however, Guangzhou Automobile’s Chuanqi GM8, which is listed at the end of 2017, will end the Buick GL8’s “only one big†situation. .
NO.4 Chang Anono
In the 40,000-80,000 yuan MPV market segment, most models have seen sales decline, and Changan Ono is also not immune. In 2017, the sales volume of the Changan Automobile MPV series models totaled 85,799 units, a year-on-year decrease of 43.6%. In addition to the market environment, serious internal product losses are also the main reason for Ono’s sales decline.
NO.5 Dongfeng scenery 330
330 is an MPV product under Dongfeng Scenery. It was officially launched in 2014. In 2017, due to the impact of the market environment, Dongfeng Scenery's annual sales of 330 fell 21.4% year-on-year to 77,000 units. In addition, in the past two years Dongfeng Scenery 330 has a number of new products introduced in the market segment, and 330 has not been upgraded to upgrade, which also affects the performance of its terminal market to some extent.
NO.6 Dongfeng popular Ling Zhi
The Dongfeng Lingzhi positioning 7 MPVs, the overall style of partial commercialization, the competitors for the JAC refine M3 and other models. In 2017, Dongfeng Lingzhi sold 75,000 vehicles throughout the year, down 19.6% year-on-year. In 2018, Ling Zhi will launch a new model equipped with a 1.3T turbocharged engine, which is expected to promote sales of terminals.
NO.7 Beiqi Magic Speed ​​H3
At the beginning of September 2015, Beiqi Magic Speed ​​launched 7 MPV magic speed H3 at the Chengdu Auto Show, which was higher than the H2 speed. In this market segment, Po Chun 730 has been playing a leading role. Compared to the Baojun 730, Beiqi Magic Speed ​​H3 does not dominate in terms of power and size. Affected by the decline of the overall market last year, Magic Star H3 sales fell 31.9% to 72,000 units.
NO.8 Chang An Auchan
Auchan is a home seven-seat MPV launched by Changan Automobile. Its sales in 2017 reached 66,000 units, which was far below the sales volume of 118,000 units in 2016, a year-on-year decline of 43.7%. Since 2017, new models have been launched in the segment where the model is located, and its product competitiveness has also declined to some extent. At the same time, the launch of the Changan Auchan A800 diverted Auchan’s sales to some extent.
NO.9 JAC Refine Series
The JAC Refine Series includes four models of the Ruifeng M3, M4, M5 and M6. In 2017, the sales volume reached 65,923 units, an increase of 3.4% year-on-year. From the perspective of the overall market performance of MPV last year, it was able to achieve a growth rate of 3.4%, which has been relatively rare. The Ruifeng series is also one of the only two positive growth models in the top 10 models in the MPV market, and the diversification of model positioning is a major factor in its growth.
NO.10 Changan Auchan A800
On August 6, 2017, Changan Automobile introduced the Auchan A800, positioning it higher than Auchan. In only five months of listing, the sales volume reached 40,984 units. It successfully squeezed into the top ten sales of MPV and became a dark horse in the domestic MPV market in 2017. However, the sales of Auchan A800 diverted the sales of other MPV models of Changan Automobile to some extent.
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