Futian Cummins Wang Hongzhong: Brand and Trust

On January 18, 2018, the 2017-2018 "China Truck Operation and Development Forum" hosted by China Truck Network was held in Beijing. As the final guest speaker of the keynote speech, Mr. Wang Hongzhong, the senior manager of Futian Cummins Customer Support Department, passed a series of user stories. Tell us about the brand and trust story.
China Truck Operation and Development Forum Mr. Wang Hongzhong, Senior Manager of Futian Cummins Customer Support Department

At the speech, Mr. Wang Hongzhong said: "I have been thinking about two words in this activity. One is to find one is trust. The two words are actually verbs and can also be regarded as nouns. Why? The so-called discovery, we can put It is categorized as an objective matter, and trust is a subjective thing, so-called objective thing, because I am the manufacturer of the engine, we provide the product, the owner of the logistics company here, or the boss of the team. In fact, the services we provide, whether the product or service is an objective state, whether your product can meet the requirements of the customer, whether your service can meet the customer's satisfaction, and everything comes from the customer. What are the heights that all of us here wish us to reach? It's the next word: trust."

Mr. Wang Hongzhong's interpretation of discovery and trust is also to provide users and enterprises with a certain degree. He hopes discovery and trust will always move forward.

The following is a speech record:

Good afternoon to all the distinguished guests, I am Wang Hongzhong, Customer Support Department of Foton Cummins. Today will share the general situation of the company here, interspersed with the industry's context in this process including the power demand of the vehicle industry's logistics industry, as well as some trends that Foton Cummins as a power supplier.

Before the speech, I was thinking about two words. One is to find that one is trust. The two words are actually verbs and can also be regarded as nouns. Why? The so-called discovery we can classify it as an objective matter. Then trust is a subjective thing, the so-called objective thing, because I as the engine manufacturer's point of view, we provide products or services are an objective state, the product is not able to meet the customer's requirements, the service is not able to reach the customer Satisfaction, all of these are from customers. What kind of heights do we hope our customers can achieve? The word next to them is trust. Therefore, discovering and relying on it is a process. The main content that I will discuss next is how we can achieve this trust from a product-based perspective.

According to the ppt display, it can be seen that this is the engine product line. I will give you a brief introduction to the current composition of commercial vehicle power. The current main force of commercial vehicle power is 2.8 litres. The city distribution market that we leaders of the information center just mentioned will be replaced by electrification, but it is possible that there will be no problem in 5 to 10 years because the current view of purely electric vehicles is mainly The light truck can see some, but the heavy truck does not, because it is different from the passenger car. The word “commercial” of the commercial electric vehicle has delineated this market. Currently, there is no one except for battery technology and material technology. A rapid development, otherwise the market can not have too many pure electric logistics vehicles come in. At present, the pure electric market mainly depends on subsidies, and it is very rare for the company to realize profitability from the operation link. Take the battery as an example. The battery of a logistics vehicle has already exceeded the load. How can this be solved? It also includes problems with cruising range, problems with charging, etc. This is why electric vehicles are well-supported in countries where there are fixed lines, such as passenger cars, especially urban buses, including buses. But the real main force is 2.8 displacement, 3.0 including 3.8, 4.5. This diesel-powered mainstay is still the lifeblood of the national economy. Of course, everyone will say that limiting diesel to cities, etc., includes a series of excessive, over-limit, etc. Restrictions, these restrictions will not have a great impact on the industry. In the first two days I just talked to the Guangzhou dealers and local bosses. Actually, when any local government makes such a decision, it first considers The issue of people's livelihood. 3.8 models just tonnage is that it can only pull 0.5 tons it should pull the normal cargo should be about 10 tons, so this difference we can see that, if the country is really very strict, that for the entire vehicle is currently full of models It is a very big challenge, which is why I think there is still a period of development from the perspective of diesel cars. However, where does our development come from? How to make this diesel vehicle cleaner? This is what the country has been advancing. No matter if it is the 5th or the 6th stage of the country, it will promote environmental protection at the cost. That is, various engine plants, including many of today's counterparts, are here. Our engine companies provide a lot of R&D funding to spend a lot of money on this to make this diesel engine cleaner and more reliable. This is in line with the direction of the country.

China Truck Operation and Development Forum Brand and trust

The following product line also has the following X series. This product line is for the heavy-duty industry. We currently have 11L and 12L products, and we will expand in the future, especially the current engine demand for high-power displacement is Higher and higher. If you look back 335, 337 for two or three years is enough, but the trend of horsepower in these two years is very obvious, now the mainstream has reached 500 horsepower, I mean that express, fast shipping is efficient this piece has demand. In fact, this market is very complicated. In the beginning, Cummins and FedEx were doing a platform to cover more applications. Through this process, they made adjustments and made deployments through technology. In our engine industry, we call the specification conditions and we calibrate it. This calibration adjustment has been done in the United States. The technical personnel of the fleet management team can give him a set of software. For example, this need to be motivated and the like can be adjusted and can be operated after training. But from the current point of view it should be said that we are working in that direction, but far from this level, including the improvement of the total car system, and a series of cooperation can be achieved.

At the application level, in fact, the diesel engine is very relevant to the national economy, not only in the truck field, but in fact almost all diesel engines are seen to be related to engineering construction, and related to the national economy and people’s livelihood. Diesel engine figure. When it comes to trust, our customers' trust is very, very important. We are very, very careful to talk to the big customers of the terminal and the terminals to connect with our product customers. Why? Because all these industry leaders really Only by using these good things can we bring forward positive feedback. Then we can use our language to promote our products. This is not how the manufacturers can sell on the stage. It can do word of mouth in the commercial vehicle industry is a very, very critical point, it must be word of mouth to spread. Our company has continuously invested in new product lines in the ten years since its establishment. These product lines can cover our entire truck industry. Regardless of the needs of light trucks, heavy trucks, etc., it has sold 77,000 units last year. This is a small one. Achievements.

The following describes the ISF series made on behalf of China. Regarding the promotion of Chinese manufacturing in the global system, whether it is Industry 4.0 or Chinese manufacturing, in fact, to a large extent, it depends on products and products that rely on our products produced in China. So everyone can see that our products have been recognized by the entire global customers. Moreover, if we look at our entire diesel engine industry, it is not only that Futian companies, including Weichai and Yuchai, are also the same, and they have also received a lot of recognition abroad. This is made in China. In the whole industry 4.0 or the whole development trend, there are many very famous customers including Mercedes-Benz and so on. During the investigation, we found that the reliability of the 3.8L engine is 1.22 million kilometers without major repairs. From the disassembled product map, we can see that there is no oil on the filler's mouth, and no other place has moved at all, whether it is through AUMARK or other shapes. In fact, commercial vehicles are nothing more than two points. The first is efficient, and the second is savings. What is the so-called high efficiency? Is the reliability, in the specified time I want to get out of the car, in the specified life expectancy is not low enough, there is a customer through a seven-year operation has earned a car. This is actually an issue that we have been thinking about as part of our spare parts or an entire vehicle manufacturer. It is how we can realize this point mentioned earlier and how to get the car to run in the most economical way. Just now, some users mentioned that he did not buy domestic cars. In fact, the most critical issue is how to make the monthly mileage of heavy trucks reach more than 30,000. This is also a very big problem. The attendance rate can reach more than 30,000. Now the auto manufacturers will have a new platform to start listing. No matter if it is liberating or east wind, everyone is moving forward together. At this time, in fact, everyone fights is a permission. Mainly products, services, etc. are all called the hexagonal future to be able to serve in this market, so that everyone here can be contented to make money and peace of mind to make money.

We have always passed the trust to the relevant links. Some of the charitable activities we have done are not designed to let our brand be implanted in the minds of people. In fact, we are trying to make relevant to the truck industry practitioners and let all of our systems be internal. Or the friends on the entire chain can feel at ease to make money. For example, caring, whether it is caring for left-behind children or car-loving truck drivers, or our captain and team owner, in fact, we hope to be the engine's axis supplier. We hope that you can use our products to benefit.

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