According to the strategic deployment of the second venture of CNHTC Group and the development goals for the 12th Five-Year Plan, Jining Commercial Vehicle Co., Ltd. takes the opportunity of implementing the great project of the second undertaking and takes the market as the guide to continuously increase the intensity of new product development and quality improvement. , To promote Haoyun heavy trucks to achieve sustained, rapid and healthy development.
Technology leadership is the core to enhance brand influence
The Haoyun brand products carefully created by CNHTC Jining Commercial Vehicle Co., Ltd. have had a certain brand influence and popularity after many years of market development, which has laid a certain market position for the sustainable development of CNHTC Jining. However, with the development of the market and the intensification of competition, the acceleration of the upgrading of competing brand products, the appearance of Haoyun products for several years has caused the user to have visual fatigue, the interior of the cab and the comfort of the product. The gap between the similar products is getting bigger and bigger.
In addition, the technological improvement and quality improvement of the Haoyun cab are restricted in many aspects, affecting the improvement of product quality and product upgrading. For this purpose, CNHTC Jining Commercial Vehicle Company has developed a new generation of products, which has injected a strong driving force for the continued healthy development of Haoyun Heavy Trucks, and laid a technical foundation for the upgrading of products.
The entire new generation of products developed and designed by CNHTC Jining Commercial Vehicle Company digests and absorbs the design concepts and technologies of the world's advanced heavy trucks. Through the adoption of new technologies, new materials, new processes and Other innovative measures, the appearance, comfort and safety of new products are made. The performance indicators such as sex, reliability, economy, and power have entered the domestic advanced level.
The body appearance of the new product is stylish, atmospheric, and heavy, giving people a strong visual impact; the optimized design of the body makes the drag coefficient of the vehicle significantly reduced, effectively reducing vehicle fuel consumption, and improving the user's transportation efficiency; The decoration effectively reduced the weight of the cab by adopting new materials, increased the effective load of the vehicle, and increased the profitability of the user.
Comprehensive front-to-back suspension of cabs in various operating conditions, combined with an optimized cab interior, further enhances driving comfort and truly makes the vehicle look like a mobile home. The power system is optimized and matched with the latest technology, the vehicle's power performance is better, transmission efficiency is higher, and fuel consumption is further reduced.
Chassis suspension system through matching optimization and strict scientific experiments, the vehicle's vehicle shock absorber performance better, reliability has been effectively improved. The chassis has been optimized and designed to ensure that the weight and weight of the chassis are further reduced in the early stage of reliability and safety, which effectively improves the transportation efficiency of the vehicle.
A new generation of products, in the near future, will be brand new, new connotation, new image, new appearance, new quality, new cost-effective shock debut, displayed in front of the user to form a beautiful landscape, so that The world looks admirably.
Product development is the forerunner and development around the market
China National Heavy Duty Truck Group Jining Commercial Vehicle Co., Ltd. arranged marketing departments, product development departments, technical support departments, branches and other related responsibility departments to jointly conduct a scientific and rigorous market according to the market positioning, regulatory compliance, regional characteristics, and competitive product conditions of the products. After investigation and research, after careful research and analysis of the research report, a new generation of product development plans, product series, product categories, and product spectrum were determined.
Sinotruk Jining Commercial Vehicle Company has completed the development, design and finalization of a new generation of products. The series has a wide variety of products and wide series, including tractors, trucks, mixers, dump trucks, etc. The engine power has a wide range of coverage and good market adaptability, which can fully meet the needs of different users. The announcement of this series of products is being carried out according to plans. In the near future, the products will have sales conditions. By then, the new generation of Haoyun heavy truck series products will have a good performance in the market, will certainly win the favor and sought after users.
In order to further broaden the product categories of CNHTC Jining Commercial Vehicle Co., Ltd., and increase the market influence of the brand and the market share of the products, Jining Commercial Vehicle Company developed and developed a series of products in line with the market demand and development. This series of products matches the new cab With domestic advantage series assembly, the product has a higher cost performance and market adaptability, and can fully meet the social needs of China Card users. The series of products include tractors, trucks, tankers, dump trucks and so on. The announcement of China Card Series Product Announcement will be completed in 2012. By then, Jining Commercial Vehicle Company's products will add another product series, which will definitely enhance the competitiveness of CNHTC Jining Commercial Vehicle Company.
In addition, for the entire new generation of heavy truck series and the chassis of the China Card series, CNHTC Jining Commercial Vehicle Company has specifically formulated a special vehicle product development plan to promote the development of the new generation of heavy truck series and China Card products in the field of special vehicles. At the same time regulate the reform of the network development, the main approach:
One is to regulate and appoint the network. To formulate standardized unified implementation rules for the modification of the unit's network, promote the development of special vehicle products and the development of the refitting network, standardize network access procedures, processing custom services and quality specifications, strengthen the supervision and inspection of the quality of modified products, and improve the quality of modified products.
The second is to reconfigure the network. According to the characteristics of new products, market network conditions and the distribution status of the conversion plant, the development network will be developed by dicing, and the restructured units with strength and influence will be developed in the Northeast, North China, Central China, East China, South China, and Southwest China as the company's cooperation reforms. unit.
The third is to strengthen the cooperation and development of products with the appointing unit, promote the adoption of policies and technical support, promote the reform of the company's multi-units and use the revised product announcement of the company's chassis, and make every effort to implement the announcement and certification of all the commissioned units of the commissioned product. And reduce the business risk that products do not meet the production consistency requirements.
Quality improvement is the key, and customer satisfaction wins the market
Faced with the current complex and ever-changing market competition, CNHTC Jining Commercial Vehicles sincerely provides users with loved ones' services in response to various quality problems that occur during the use of users' vehicles. The needs of the users are solved, and the difficulties of the users are solved. The service efficiency is effectively improved, the market and the users are recognized, and the improvement and improvement of the product quality are promoted. Mainly take:
First, ensure that the quality information channels are unblocked and the information is accurate. In response to the feedback quality information, timely communication with the feedback unit to implement the truth and accuracy of the problem, and pass the information to the quality department and product development department in the first time, in order to provide the solution to the problem in the shortest time.
Second, implement the tracking improvement effect. In response to the product improvement programs provided by the Product Development Department, the Coordination User Center quickly provided the solutions to the information feedback unit, supervised and promoted the rapid implementation and implementation of the improvement plans, and tracked the improvement results, and timely fed back the verification results to the Quality and Product Development Departments. Promote further improvement of product quality.
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